2. 外语
  3. It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th

It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th

admin2010-07-06  24
问题      It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
     The manufacturer who increases the unit price of his product by changing his package size to lower the quantity of delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc.  A- study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shapes, art works, and net weights that are used for improving a product’s market position.
     When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.50 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high. When an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used any more but stuffing the garbage can.  
The author is critical mainly of ______.
选项 A、dishonest packaging
B、inferior packaging
C、the changes in package size
D、exaggerated illustrations on packages
答案A
解析 本题问及作者批判的主要方面是什么。文章一开始就点明了主旨 concern about deceptive packaging，dishonest与deceptive同义，选项A正确。选项B“粗制滥造的包装”文中未提及；选项C“不断变化的包装大小”和D“包装上夸大其词的图案”都是在论证deceptive packaging时列举的实例，不能概括全文。
转载请注明原文地址:https://kaotiyun.com/show/YjDd777K
本试题收录于： 公共英语四级笔试题库公共英语（PETS）分类
0

公共英语四级笔试

公共英语（PETS）

相关试题推荐
随机试题
最新回复(0)