首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
admin
2013-05-18
96
问题
Read the article below about the need for language training in the international marketplace and the questions on the opposite page.
For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
Speaking Your Customers’ Language
Modern international trading practices are highlighting the growing importance of
language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
Why should companies do business in the language of the countries they are operating in?
选项
A、to prevent other companies taking their business
B、to help them find new international partners
C、to meet clients’ current expectations
D、to become more aware of their competitors’ activities
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/YjoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowabouthowtohandleworkaftertreatmentforcancer.•Choosethecorrectwordorphrasetotillea
•Readthefollowinga~icleaboutteamworkandanswerthequestionsontheoppositepage.•Foreachquestion15-20,markon
•Lookatthestatementsbelowandatthefiveshortsummariesontheoppositepageaboutbusinessbooksonleadership&manageme
Practiseansweringthesequestions.Whatkindsofworkaremostpopularinyourhometown?Whichaspectofyourwork/stu
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
1.Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromt
A.askforpermissionB.decreasepriceC.makeasuggestionD.makeapromotionE.makeanarrangementF.demand
随机试题
不符合AML-M2细胞化学染色结果的是
根据《最高人民法院、最高人民检察院关于办理危害矿山生产安全刑事案件具体应用法律若干问题的解释》的规定,下列情形中,属于“重大伤亡事故或者其他严重后果”的是()。
在GSM系统中首先使用了(),它实现了机卡分离,提高了用户使用移动电话业务的便利性。[2007年真题]
企业发生的一切支出都属于费用。()
在印象管理中,为使他人对自己产生良好印象,建立良好人际关系,个体往往会承认自己的某些小的不足,以使自己在抬高某些重要方面时变得可信。这种做法被称为()。
邓小平理论的活的灵魂是()。
【廖仲恺被剌案】
在一起食物中毒事件的调查过程中,医生经过询问发现,同一天就诊的中毒者吃的食物各有不同,但是所有人都吃了某农贸市场出售的一种蘑菇,据此断定,中毒可能是由于这种蘑菇有毒引起的。下列推理的方式与题干相似的是:
要显示格式为“页码/总页数”的页码,应当设置文本框控件的控制来源属性为()。
Entireculturesoperateonelaboratesystemsofindirectness.Forexample,itisdiscoveredinasmallresearchprojectthatmos
最新回复
(
0
)