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Amazon is one of the world’s most highly trafficked sites and the delivery of relevant advertising to shopping customers is a ke

admin2021-06-15  0
问题         Amazon is one of the world’s most highly trafficked sites and the delivery of relevant advertising to shopping customers is a key company strategy and rapidly growing source of revenue. Amazon Advertiser Platform team is a high visible, strategic team. If you are passionate about developing analytical solutions to solve business problems, and you are looking for a team that drive results to help influence Amazon business decision, this is the right place for you.
        Amazon is looking for an Advertising Platform Campaign Manager to be responsible for all aspects of ad campaign delivery, optimization & success: ad testing and setup, ongoing campaign flighting & budget management, and multivariate testing & optimization. Campaigns will be man aged through the Amazon Advertising Platform which includes inventory on both O & O properties as well as inventory sourced through RTB ad exchanges. This hire will be responsible for managing strategic advertiser accounts with an emphasis on data driven optimizations, and creative & systematic informed testing to ultimately drive client revenue & success. The ideal candidate must be willing to work hard in a very fast paced, sales driven, dynamic and demanding environment.
Responsibilities:
        —Work closely with sales & account management teams to understand initial client goals, pro pose strategies, and translate client marketing initiatives into platform optimization tactics.
        —Own campaign revenue management for a defined book of business to ensure delivery, accuracy and performance.
        —Propose and launch innovative optimization tests in an effort to continually improve performance and/or scale.
        —Ongoing data analysis to surface data behind campaign success & refined optimization: interpret data relationships & input/output metrics across audience, supply and other targeting parameters.
        —Surface campaign learning and testing strategies to the entirety of the campaign management team to promote knowledge share & best practices.
        —Partner with the platform product and engineering teams to make recommendations on product enhancements and provide feedback/testing on any critical bugs, fixes or new features.
        —Act as a data, platform & optimization expert and resource for sales & account management teams.
        —2 years of professional experience, preferably in data analysis, optimization or operations-focused role.
        —Bachelor’s degree, preferably in Math, Economics, Finance, Engineering, Computer Science or science-related field.
        —Strong interpersonal/communication skills.
        —Highly analytical SQL experience a plus.
        —Excellent problem solving skills.
        —Ability to multi-task with strong attention to detail and organizational skills.
        —Proficiency in MS Word, Excel and Office.
Which of the following is NOT the reason for the manager to work with platform product and engineering teams?
选项 A、To provide instructions.
B、To provide testing.
C、To provide feedback.
D、To make recommendations on product enhancements.
答案A
解析 细节题。根据题干“platform product and engineering teams”定位到文章Responsibilities部分第六条……platform product and engineering teams to make recommendations on product enhancements and provide feedback/testing on any critical bugs，fixes or new features，从这一条可以看出经理与它们合作的理由，因此排除B、C、D，A项在文中没有体现，故本题选A。
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