2. 考研
  3. The publisher’s techniques for book promotion have become increasingly sophisticated in all advanced countries. The typical trav

The publisher’s techniques for book promotion have become increasingly sophisticated in all advanced countries. The typical trav

admin2014-12-11  20
问题     The publisher’s techniques for book promotion have become increasingly sophisticated in all advanced countries. The typical traveler or book salesman is likely to hold a college degree, certainly in the United States; he receives a careful briefing from the home office, with elaborate samples and sales aids, and perhaps a car provided, or partly provided, by the firm.【F1】A well-run publishing house issues two or three seasonal announcement lists with details of its forthcoming books, as well as an annual catalog of its present and past books still in print, which are sent to the principal booksellers and librarians. For many books, a prospectus may be issued, both for the use of booksellers and for direct mailing by the publisher. The distribution of review copies to the press is the last item in the normal program. These three steps, traveling, catalogs and reviews, are the vital elements in the machinery of book distribution, which it is virtually impossible to accomplish without the professional work of a publisher.【F2】The capacity of some authors to produce a quite presentable book with the help of a printer still leaves them far from their objective unless they can find a publisher to undertake its distribution.
    Newspaper and periodical advertising is the publisher’s principal means of reaching the public, and standards here have also risen considerably since World War II.【F3】Originally handled entirely by the publisher’s own staff, it is now not uncommon for the larger houses, especially in the United States and in some European countries, to employ advertising agencies to prepare the copy and the general details of the campaign for any important book.【F4】While few authors consider that their books are advertised adequately and most publishers are highly doubtful whether press advertising does in fact sell books, the amounts spent in relation to sales revenue are much higher than for most other commodities, seldom less than 5 percent for new books.
    【F5】Over the whole field of sales promotion, as publishing houses have grown in size and profitability , there has been a marked tendency for the more commercial methods of general business to be applied to books, which are aggressively promoted to retailers and the public in the same manner as are many other commodities. Though this may increase sales, at least in the short term, it may be doubted whether it is in the interests of the public and to the long-term advantage of good publishing.
【F5】
选项
答案随着出版社规模增大，效益提高，图书销售领域出现了将一般商业活动中更为商业化的应用于图书促销的显著趋势。图书就像很多其他产品一样被推销给零售商和大众消费者。
解析 句子的主干和正常顺序是over the whole field of sales promotion，there has been a markedtendency for the more commercial methods of general business to be applied to books．前面插入了一个时间状语从句，后面多了一个定语从句修饰tendency。按照汉语的表达习惯，我们应该先将状语翻译出来放在句首，再译出主句。最后的定语从句由which引导修饰tendency，并且从句内容较多，可以单独处理成一个句子。
转载请注明原文地址:https://kaotiyun.com/show/YlK4777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)