2. 外语
  3. Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

admin2015-04-23  90
问题     Read the article below about public relations executive’s job.
    For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
                What Does a Public Relations Executive Do?
    A public relations executive is responsible for strategising and implementing positive public relationships toward their clients. Public relations clients often include non-profit companies, hospitals and colleges and corporations. Executives in public relations are usually responsible for working with a group of different clients. A typical workday for a public relations executive may consist mainly of meeting with clients, writing press releases and contacting broadcast or other media personnel.
    Public relations(PR)executives, or specialists, must build good relationships with people who work in the media, such as reporters and editors. They need to have their press releases and newspaper stories about clients published or broadcast in order to reach the public. The press isn’t obligated to print or broadcast a publicity piece or company news announcement, so fostering good media relationships is important to succeed in PR. Except writing media pieces, a public relations executive may also write speeches for corporate clients or government officials as well as brochures and informative booklets.
    Public relations executives may arrange speaking engagements for their clients as well. PR specialists typically spend a lot of time making phone calls to arrange publicity events on their clients’ behalves. Public relations executive careers are usually people-oriented occupations. Still, the PR executives must always find time away from phone calls and meetings to plan client campaigns. In creating the most effective publicity campaigns, he or she must analyse the company’s problems in terms of their public image and think of ways to counteract that with a new perspective.
    For example, specialists in public relations may develop a publicity campaign that informs consumers about how a meat company is now handling the stricter cleaning of their equipment after a bacterial contamination that recently occurred. Brochures, newspaper ads or broadcast spots on television or radio may be written by a public relations executive. The purpose of these communications in this case would be to make consumers aware of actions the company is taking for their safety so that customers will feel confident about purchasing the products again.
    An office environment is typically where most public relations specialists or executives spend their workdays. They may travel locally, nationally or internationally to meet with clients or to get a better understanding of the particular organisation they’re promoting. Although public relations work is usually Monday to Friday from 9 a. m. to 5 p. m. , an executive’s work in this industry often extends to at least some evenings and weekends.
Why does the public relations specialist in a meat company develop a campaign?
选项 A、To release the truth of the company.
B、To make the consumers believe the food is safe.
C、To publicise a sound figure to the public.
D、To clear the rumors for the companies.
答案B
解析 题目意为：“为什么肉类公司的公共关系专员会举行宣传活动?”原文第四段中指出：Thepurpose of these communications in this case would be to make consumers aware ofactions the company is taking for their safety so that customers will feel confidentabout purchasing the products again．即：做这种宣传活动的目的是让消费者认识到公司正在采取措施确保食品安全，让消费者可以再次放心购买。故B项“让消费者相信食物更安全”为正确答案。C项“向公众宣传一个健康的企业形象”，这不是宣传活动的最终目的，故排除；A项和D项原文未提及，故均排除。
转载请注明原文地址:https://kaotiyun.com/show/YqoO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)