An essential part of the marketing process, advertising can be tremendously influential in selling products. Not only does adver

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问题 An essential part of the marketing process, advertising can be tremendously influential in selling products. Not only does advertising help people recognize a particular brand, but it also aims to keep them loyal to it. Brand loyalty is one of the most important goals of consumer advertising. Whether manufacturers produce cars, canned foods or cosmetics, they want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so will effective advertising.
The word them in the passage refers to

选项 A、products
B、people
C、goals
D、manufacturers

答案B

解析 In the first clause, the indirect object of the verb help recognize is people. Logic tells you that the object pronoun them refers to people.
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