首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
admin
2019-04-18
23
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气) consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks’ air conditioning systems, it must be identified and chemically analysed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses" , explains researcher Jim O’Riordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain. " It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to
harness
. "We’ve made great progress but the technology of odour production is still in its infancy" , says O’Riordan. "Who knows where it will take us. "
The difficulty of producing the "smell of money" lies in that______.
选项
A、people’s attitudes toward money are different
B、it’s hard to identify and analyze it
C、no technology can do it
D、experts have no motive
答案
B
解析
细节题。由第二段中“But before a smell...this has proved to be difficult.”即可得出答案。
转载请注明原文地址:https://kaotiyun.com/show/Yx9q777K
本试题收录于:
中学英语题库教师公开招聘分类
0
中学英语
教师公开招聘
相关试题推荐
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
随机试题
无刷电动机是直流电动机。()
血府逐瘀汤的功用
虚劳证。心悸怔忡,健忘。失眠,多梦,面色不华,舌质淡,苔白薄,脉细。辨证应属
下列物质在一定条件下不能发生银镜反应的是()。
个体体重测量一般安排在()进行。
低碳城市是一个新生事物,没有现成可借鉴的模式。专家指出,对低碳经济的认识问题上,首先需要澄清“低碳等于贫困”“低碳等于高成本”等误区。低碳经济是在较高的文明发展水平前提下,出现的一种生产力水平较高、但人均碳排放水平较低的经济状态。在这个过程中,能源结构的清
下列成语中,加点字的读音全部正确的一项是()。
第六十八届联合国大会第二委员会通过有关人类住区问题的决议,决定自2014年起将每年的10月31日设为:
在经过一段急速的发展后,三维动画技术在最近两年进入一个________期。不是因为技术本身无法再________,而是技术前进的脚步太快,人们需要停下来思考一下,应该如何________这些技术。依次填入画横线部分最恰当的一项是()。
In1791,theFrenchnation,inthemidstofarevolution,wishedtobreakwiththepast,especiallywiththoseaspectsofitwhi
最新回复
(
0
)