首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
admin
2019-04-18
59
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气) consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks’ air conditioning systems, it must be identified and chemically analysed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses" , explains researcher Jim O’Riordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain. " It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to
harness
. "We’ve made great progress but the technology of odour production is still in its infancy" , says O’Riordan. "Who knows where it will take us. "
The difficulty of producing the "smell of money" lies in that______.
选项
A、people’s attitudes toward money are different
B、it’s hard to identify and analyze it
C、no technology can do it
D、experts have no motive
答案
B
解析
细节题。由第二段中“But before a smell...this has proved to be difficult.”即可得出答案。
转载请注明原文地址:https://kaotiyun.com/show/Yx9q777K
本试题收录于:
中学英语题库教师公开招聘分类
0
中学英语
教师公开招聘
相关试题推荐
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
随机试题
出口信贷的特点是什么?
黄疸病人的鉴别诊断,方便、简单、对病人无损害的检查是
正常婴儿主要依靠何种感觉定位?()
人的学习要用眼睛看、用耳朵听、用嘴巴说以及用手写等,这种识记表现的是()。
请你用上“平安夜”“苹果”“祝福”三个词语写一段50字左右的话。(词语顺序可以变换)
一、注意事项1.本申论试卷重点测查应考者的阅读理解能力.综合分析能力,提出和解决问题能力,贯彻执行能力及文字表达能力:2.阅读给定资料参考时限为40分钟,作答参考时限为110分钟;3.仔细阅读给定资料,按照后面给出的“作答要求
终于我确信无法阻止你离开的脚步,于是我重新开始享受孤独。以下哪项是上述推理的前提?()
债权全部转让的效力是()。
Whichoffollowingisthebesttitleofthetext?
Indoingexteriorpainting,oneusuallypaysmoreforthebrushesforlargeareasthanforthosefordetailwork.______paint
最新回复
(
0
)