首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
admin
2019-04-18
50
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气) consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks’ air conditioning systems, it must be identified and chemically analysed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses" , explains researcher Jim O’Riordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain. " It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to
harness
. "We’ve made great progress but the technology of odour production is still in its infancy" , says O’Riordan. "Who knows where it will take us. "
The word "harness" in the last paragraph is closest in meaning to______.
选项
A、see
B、study
C、control
D、understand
答案
C
解析
词汇题。harness意为“治理、驾驭”。
转载请注明原文地址:https://kaotiyun.com/show/ex9q777K
本试题收录于:
中学英语题库教师公开招聘分类
0
中学英语
教师公开招聘
相关试题推荐
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
随机试题
轴承及十字头滑道间隙过大会造成活塞式压缩机()。
下面关于Excel工作表的命名叙述中,正确的是_______。
特发性血小板减少性紫癜慢性型好发于
关于钢结构防腐涂层附着力的现场检测,表述正确的有()。
(2007年)有一台6kW的三相异步电动机,其额定运行转速为1480r/min,额定电压为380V,全压启动转矩是额定运行转矩的1.2倍,现采用△一丫启动以降低其启动电流,此时的启动转矩为()N.m。
某卷烟厂为增值税一般纳税人,主要生产卷烟和雪茄烟,卷烟的最高价210元/条、平均价200元/条(均为不含税价格)。2015年6月生产经营情况如下:(1)进口一批烟丝,支付货价28万元,运抵我国境内输入地点起卸前发生的运费、保险费合计2万元,关税税率50%
阻抗的本质是()。
现实生活中的问题是各种各样的,研究者倾向于将问题分为两类:________和无结构的问题。
利用任务栏的“快速启动”按钮启动“InternetExplorer浏览器”。
Adamis______(值得看的电影)ifyouareinthemoodforatouchingstory.
最新回复
(
0
)