首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. T
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. T
admin
2019-11-13
24
问题
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new Wharton research.
In a study, researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to stress usefulness over beauty or other considerations by responding to such aspects of the experience as the availability of parking, whether the item they came for is in stock, and the length of the checkout line. "Women tend to be more invested in the shopping experience on many dimensions, " says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out." As one female shopper between the ages of 18 and 35 told the researchers "I love shopping. I love shopping even when I have a deadline. I just love shopping." Compare that to this response from a male in the same age group who described how men approach retailing: "We’re going to this store and we buy it and we leave because we want to do something else."
Price says women’s role as caregiver persists even as women’s professional responsibilities mount. He speculates that this responsibility contributes to women’s more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men’s interest in shopping has atrophied. According to Wharton marketing professor Setphen J. Hock, shopping behavior mirrors gender differences throughout many aspects of life. "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It’s a job to get done, " he says, adding that the data has implications for retailers interested in developing a more segmented approach to build and maintain loyalty among male and female customers.
So it can be concluded that when it comes to shopping, men are from Mars, women are from Venus.
The last paragraph of this passage probably implies that men and women _____.
选项
A、have pretty the same shopping habits
B、prefer to go to far-away shops
C、often meet by chance while shopping
D、have totally different shopping habits
答案
D
解析
Men Are from Mars, Women Are from Venus是1992年出版的畅销书,作者是John Gray(约翰-格雷)。本文作者巧妙地利用这个书名说明男女之间的巨大差异。
转载请注明原文地址:https://kaotiyun.com/show/YxHO777K
0
研究生英语学位课统考(GET)
相关试题推荐
Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicap,but,ifproperlyhandled,itmaybecomeadrivingforce.Wh
WhenIdecidedtoquitmyfulltimeemploymentitneveroccurredtomethatImightbecomeapartofanewinternationaltrend.
Bythemid-nineteenthcentury,theterm"ice-box"hadenteredtheAmericanlanguage,buticewasstillonlybeginningtoaffect
Thatexperiencesinfluencesubsequentbehaviourisevidenceofanobviousbutneverthelessremarkableactivitycalledrememberin
Whattheteacherofthescienceclassdoesandsays______ofgreatimportancetothestudentsatcollege.
(复旦大学2011年试题)Aconsiderableamountofmedicalresearchisaimedatidentifyingriskfactorsfordisease.Therationalebehi
Itisatouchingscenethateveryparentcanimmediately______becausetheyhavegonethroughthesameritualwiththeirownchil
Theonlysafewayofdistinguishingbetweenedibleandpoisonousmushroomsistolearnto______theindividualspecies.
______inflation,drivenbyrisingfoodandoilcosts,isstrikinghardestattheworld’sverypoor,whoareforcedtospend60t
Forthemostpart,blacksportsmenacceptthattheyhaveadvantages,inanunspecifiedway,overtheirwhite______.
随机试题
改善过滤效果的关键是什么?
腹膜炎患者采用半卧位,其目的包括()。
一胎龄34周的新生儿,体温34℃,腋肛温差为正值,恢复正常体温的时间最好是( )。
城镇中发现甲类传染病和乙类传染病中的艾滋病、肺炭疽病的病人、病原携带者和疑似病人时,国家规定的报告时间是
患者,男,50岁。左下6缺失,设计双端固定桥时,对于固定连接体的要求正确的是
根据预算法律制度的规定,下列各项中,属于一般公共预算收入的有()。
英文字母A是中心对称图形.()
中国是一个农业社会,聚族而居、_______在农业大环境下,成了传统家庭的重心,由此而衍生出来的道德价值观,首先是儒家倡导的“亲亲”,形成长幼有序、孝悌仁爱的道德观念,并用家庭成员_______和继承下来的风俗习惯,有效地维护血缘秩序,履行个人在血缘等级关
①追求成熟,已经成为当今社会的一种_____________,尤其是涉世不深的年轻人,更想以老到、___________的面孔引起别人对自己的注意和重视。②事物的发展一旦停滞___________趋于保守,就将走向灭亡,___________为新生事物所取
Forsomeemployers,thepolicyoflifelongemploymentisparticularlyimportantbecauseitmeansthattheycanputmoremoneyand
最新回复
(
0
)