What is important when...? Planning a new project - Market research - Screening - -

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问题 What is important when...?
Planning a new project
- Market research
- Screening
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选项

答案When planning a new project, an essential step you should adopt is making a market research. If your products have no market, it’s nonsense for you to launch a new project. Therefore, market researches can be proactive to prevent breakdowns and losses. Besides, it’s also important to think of screening. Select the potential which is more competitive from those with less merits, and it may determine your chance of success. Finally, it’s quite necessary to set up a new product committee in charge of new projects. As an effective organisational structure, the committee can help to coordinate different departments and ensure that the whole process will be operated smoothly.

解析     本题需要发言的主题是“规划一个新项目”。根据已有的要点1“Market research市场调查”,可以联想到规划新项目之前首先要开展市场调查,可适当强调该步骤的重要性,例如避免损失(preventlosses)。根据已有的要点2“Screening筛选”,可以联想到对拟建立的新项目要进行筛选,选择能体现企业优势的项目,选择的正确与否往往决定成败(determine the chance of success)。另外我们还可以补充一些回答的要点:一是进行成本分析(Analysing cost),这样做的目的是可以有效地节约控制成本;二是建立一个新的项目委员会(Setting a new project committee),这样做的必要性在于使项目进展更加顺利。
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