首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2018-05-09
25
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
London could soon replace New York as the center of PR because _____.
选项
A、British companies are more ambitious than U.S. companies
B、British companies place more importance on PR than U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
事实细节题。第2段最后两句提到,最近的研究调查发现,英国有超过一半的公司将PR作为其公司的计划活动的一部分,而美国只有三分之一的公司这样做,不久伦敦将取代纽约成为PR的中心。因此B为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/Z247777K
0
大学英语四级
相关试题推荐
Anewanalysisoffederalmoneythatpublicschoolsreceiveforlow-incomestudentsshowsthatarecordnumberofthenation’ss
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommunicationstechnologies,andshrinkingculturaldifferen
Accordingtoasurvey,whichwasbasedontheresponsesofover188,000students,today’straditional-agecollegefreshmenare"
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommunicationstechnologies,andshrinkingculturaldiffere
Anewanalysisoffederalmoneythatpublicschoolsreceiveforlow-incomestudentsshowsthatarecordnumberofthenation’ss
Signhasbecomeascientifichotbutton.Onlyinthepast20yearshavespecialistsinlanguagestudyrealizedthatsignedlangu
Forsomeeducators,thereisnothingwrongwithfunandgames.AgroupcalledtheEducationArcaderecentlyheldaconferencein
A、Theytendtostaywithinshoutingorrunningdistanceoftheirparents.B、Theyshouldbeawareofthepotentialrisksinthep
MobilePhonesintheClassForthispart,youareallowed30minutestowriteashortessay.Youshouldstartyouressaywit
A、Afewcountrieswillinvestinthebuildingproject.B、Cairo’spopulationisexpectedtoriseto36millionwithin40years.C
随机试题
下列哪种描述是错误的
A.血余炭B.自然铜C.荷叶D.川乌E.灯心草生品有较大毒性,炮制后毒性降低的药物是
营养物质的吸收主要发生于
胎儿能否顺利通过产道的决定因素是()
某办公楼供电电源10kV电网中性点为小电阻接地系统,双路10kV高压电缆进户,楼内10kV高压与低压电器装置共用接地网,请回答下列问题。低压配电系统接地及安全保护采用TN-S方式,下列常用机电设备简单接线示意图中哪一项不符合规范的相关规定?(
在航空运输中,如果承运人证明受害人自己的过失是造成损失的原因或原因之一,法院可以按照其法律规定免除承运人的责任。
第一次恒磨牙出现的年龄是()。
法按照适用范围可分为()。
[2010年]计算二重积分I=drdθ,其中D={(r,θ)∣0≤r≤secθ,0≤θ≤π/4).
以下程序的功能是求"x^2+5"表达式的值,其中x的值由文本框Text0输入,运算的结果由文本框Text1输出。PrivateSubCommand0_Click()DimxAsIntegerDimyAsLong
最新回复
(
0
)