首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They receive money from customers. B、Almost everybody watches them. C、They have specialized groups of readers. D、They go direc
A、They receive money from customers. B、Almost everybody watches them. C、They have specialized groups of readers. D、They go direc
admin
2020-06-06
38
问题
In a modern society, no company can hope to make a profit on any product unless it advertises it first. The most important decision that a company has to make regarding advertising is where to advertise. On TV? In magazines? On the radio? In newspapers? We refer to these means of communication as "the media". There are three categories of media: print broadcast, and direct Today, we are going to describe each of these categories and discuss their importance and usefulness in advertising.
The first category, the print media, consists of printed information sources: in other words, newspapers and magazines. For the advertisers, each of these has certain advantages and disadvantages. Let’s talk first about newspapers, which receive more money from advertisements each year than any other medium. This is because newspaper advertising has several outstanding advantages. First of all, nearly everybody reads newspapers. Therefore, newspaper ads reach huge numbers of people. Moreover, newspapers are generally local. This allows small, local businesses to advertise directly to their potential customers. Third, newspaper advertising is relatively cheap: so the ad can be as long as the advertiser wants, and it can also be repeated. On the other hand, newspaper ads have no color, and they are not very exciting or attractive. Instead, you find these ads in the second type of print medium, magazines.
For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. In other words, the people who read Car and Driver are probably not the same people who read Glamour, which is a women’s magazine, or The New Republic, a political magazine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product. The big disadvantage of magazine advertisement is that it can be very expensive, especially in magazines like Playboy or National Geographic.
Let’s move along now and talk about the broadcast media, by which we mean radio and television. These also have both advantages and disadvantages. First, radio. Radio has two of the same advantages as newspapers: Almost everybody listens to it, and it’s usually local The disadvantages of radio ads are that they must be short and that they are not permanent in the way printed ads are. Second, television. Of all the media, TV, with sound, movement, and color, is the most dramatic, so the ads are easy to remember. On the other hand, ads on TV are enormously expensive.
Last category, direct media. The most common direct media is the mail, and direct mail advertising is a very big business. Even if you have only lived in this country for a short time, you have probably already received advertisements in the mail. The advantage of advertising by mail is that the ad goes directly to the potential customer’s hands. However, many people don’t bother to read these ads: in fact, we call them "junk mail" and often throw them away without even opening the envelope.
16. What is the most important decision a company has to make regarding advertising?
17. What are the three categories of media?
18. What is the greatest advantage of magazines?
19. What is the most common direct media?
选项
A、They receive money from customers.
B、Almost everybody watches them.
C、They have specialized groups of readers.
D、They go directly to the customer’s hands.
答案
C
解析
讲座中间论述了杂志广告的优缺点,其中它最大的优点就是有明确的读者群(specialized groups of readers),故选C项。A项“直接从顾客那里收钱”未在讲座中提到。几乎每个人都会接触到的是广播(Almost everyone listens to it)而非杂志,故排除B项。D项“它们直接推送到顾客手中”指的是直接媒体的优点。
转载请注明原文地址:https://kaotiyun.com/show/ZIP7777K
0
大学英语六级
相关试题推荐
Withincreasingprosperity,WesternEuropeanyouthishavingaflingthatiscreatingdistinctiveconsumerandculturalpatterns
A、TheOpenUniversity.B、TheYoungFoundation.C、TheBritishgovernment.D、TheSchoolofEverything.B该题问新型学校的想法来自哪里,录音开头说到这个想法源
A、Hisformerheadmaster.B、Hisformerclassmate.C、Hisformerclosestfriend.D、Hisformerlunchlady.D①选项都是指人的名词,预测问题与人物相关。②问题
Afterdecadesofdecline,theshareofmotherswhostayhomewiththeirchildrenhas【C1】______risenoverthelastseveralyears,
WhenMomandDadGrowOld[A]Theprospectoftalkingtoincreasinglyfragileparentsabouttheirfuturecanbe"oneofthemost
A、Hepreferstosleeplateinthemorning.B、Hewritesforthelocalpaperinthemorning.C、Hehasclassesduringtheday.D、He
A、Oneofthemanyriders.B、Animportantorganizer.C、Promoterofthisgroupeffortforfreedom.D、Achurchleader.D
A、Motherswhobreast-feedtheirbabieshaveahardertimefallingasleep.B、Motherswhosleepwiththeirbabiesneedalittlemo
A、WorkingwithCongresstopassabipartisanbill.B、AskingCongresstoprovidefundingoverthenextthreeyears.C、Leveraging
Offeringagiftcanbeamutualpleasure;somemightsayitshouldbeapleasureforgiverandrecipient.Aproblemwithamoder
随机试题
下列各项不属于国别文化的是()
药物传递系统(DDS)作为创新制剂,需要的3种基本技能不包括()。
《货币市场基金管理暂行规定》规定:“对于每日按照面值进行报价的货币市场基金,可以在基金合同中将收益分配的方式约定为(),并应当()进行收益分配。”
荣发公司(小规模纳税人)2011年12月份发生如下经济业务:(1)该公司广告业务部当月取得广告业务收入500万元,付给有关单位广告制作费80万元,付给电视台广告发布费60万元。(2)该公司下设非独立核算的娱乐中心当月舞厅取得门票
自习课上,小林想跟同桌说话,可看到大家都在安静地上自习,就克制住说话的冲动。在课堂纪律形成的原因与类型中,属于()。
短期计划在执行的过程中灵活选择的范围较小,()是其最基本也是最重要的要求。
任何事物的发展都是一个螺旋上升的过程,只有坚持“一张蓝图抓到底”,以夸父逐日的_______、水滴石穿的_______,才能破解转型发展中的顽瘴痼疾。填入划横线部分最恰当的一项是:
元丰变法前,宋朝为了加强对中央司法机关的控制,在皇宫中设立()。
CosmeticSurgerySurgerythatcanimprovethewayapersonlooksisbecomingmoreandmorepopularintheUnitedStates.Th
She’scute,noquestion.Symmetricalfeatures,flawlessskin,lookstobe22yearsold—enteringanymeat-marketbar,awomanluc
最新回复
(
0
)