首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They receive money from customers. B、Almost everybody watches them. C、They have specialized groups of readers. D、They go direc
A、They receive money from customers. B、Almost everybody watches them. C、They have specialized groups of readers. D、They go direc
admin
2020-06-06
94
问题
In a modern society, no company can hope to make a profit on any product unless it advertises it first. The most important decision that a company has to make regarding advertising is where to advertise. On TV? In magazines? On the radio? In newspapers? We refer to these means of communication as "the media". There are three categories of media: print broadcast, and direct Today, we are going to describe each of these categories and discuss their importance and usefulness in advertising.
The first category, the print media, consists of printed information sources: in other words, newspapers and magazines. For the advertisers, each of these has certain advantages and disadvantages. Let’s talk first about newspapers, which receive more money from advertisements each year than any other medium. This is because newspaper advertising has several outstanding advantages. First of all, nearly everybody reads newspapers. Therefore, newspaper ads reach huge numbers of people. Moreover, newspapers are generally local. This allows small, local businesses to advertise directly to their potential customers. Third, newspaper advertising is relatively cheap: so the ad can be as long as the advertiser wants, and it can also be repeated. On the other hand, newspaper ads have no color, and they are not very exciting or attractive. Instead, you find these ads in the second type of print medium, magazines.
For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. In other words, the people who read Car and Driver are probably not the same people who read Glamour, which is a women’s magazine, or The New Republic, a political magazine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product. The big disadvantage of magazine advertisement is that it can be very expensive, especially in magazines like Playboy or National Geographic.
Let’s move along now and talk about the broadcast media, by which we mean radio and television. These also have both advantages and disadvantages. First, radio. Radio has two of the same advantages as newspapers: Almost everybody listens to it, and it’s usually local The disadvantages of radio ads are that they must be short and that they are not permanent in the way printed ads are. Second, television. Of all the media, TV, with sound, movement, and color, is the most dramatic, so the ads are easy to remember. On the other hand, ads on TV are enormously expensive.
Last category, direct media. The most common direct media is the mail, and direct mail advertising is a very big business. Even if you have only lived in this country for a short time, you have probably already received advertisements in the mail. The advantage of advertising by mail is that the ad goes directly to the potential customer’s hands. However, many people don’t bother to read these ads: in fact, we call them "junk mail" and often throw them away without even opening the envelope.
16. What is the most important decision a company has to make regarding advertising?
17. What are the three categories of media?
18. What is the greatest advantage of magazines?
19. What is the most common direct media?
选项
A、They receive money from customers.
B、Almost everybody watches them.
C、They have specialized groups of readers.
D、They go directly to the customer’s hands.
答案
C
解析
讲座中间论述了杂志广告的优缺点,其中它最大的优点就是有明确的读者群(specialized groups of readers),故选C项。A项“直接从顾客那里收钱”未在讲座中提到。几乎每个人都会接触到的是广播(Almost everyone listens to it)而非杂志,故排除B项。D项“它们直接推送到顾客手中”指的是直接媒体的优点。
转载请注明原文地址:https://kaotiyun.com/show/ZIP7777K
0
大学英语六级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledOnLosingWeightYoushouldwriteatleast150wordsb
Withincreasingprosperity,WesternEuropeanyouthishavingaflingthatiscreatingdistinctiveconsumerandculturalpatterns
Childrenwholivenearamainroadareingreaterdangerofcatchingpneumonia(肺炎)becausepollutionfrompassingtrafficdamages
Inthepushtocuttheamountofcarbonwereleaseintotheatmosphere,solutionsusuallyfocusonhowtoreduceourpoweruseo
A、Collegegraduatesearnmoremoney.B、Thereturnonhighereducationisbad.C、Collegegraduatestendtolosetheirjobs.D、Pur
A、Createimagesmakingpeoplestopthinking.B、Runaftermanyfunthingsinlife.C、Trythingsthatdoctorsthinkimpossible.D、
A、Onethird.B、Almosttwothirds.C、Morethantwothirds.D、Almosthalf.B
TheAmericanWorkplaceIsBroken.Here’sHowWeCanStartFixingIt.[A]Americansareworkinglongerandharderhoursthanever
ThereisnothingnewaboutTVandfashionmagazinesgivinggirlsunhealthyideasabouthowthintheyneedtobeinordertobec
ThereisnothingnewaboutTVandfashionmagazinesgivinggirlsunhealthyideasabouthowthintheyneedtobeinordertobec
随机试题
水肿患者进食蛋白质应选用
凡人民法院对在中华人民共和国领域内没有住所的当事人送达诉讼文书,可采用的下列方式中错误的是:()。
铁路重力式挡土墙地基为节理不发育的岩石地基时,墙身所受浮力按()计算。
一建筑物室外地面至顶部屋面高度为23m,顶部屋面面积为200m2,有局部突出屋顶的若干辅助用房,该辅助用房高度为2m,面积为60m2,按照国家消防工程技术标准规定,该建筑物的高度为()。
下列各项存款中,不在“其他货币资金"科目中核算的是()。
试论述教育的基本要素及它们之间的关系。
两种知识学习之间相互干扰、阻碍,如汉语拼音学习干扰英语音标学习,称为()。
对象串行化可以很容易地扩展成支持java对象的【】,它提供了对象从流中重建的补充方式。
下列条件语句中,功能与其他语句不同的是______。
日本語は一つ単語の中にアクセントの高点が一つしかない。また、「高低低」、「低高高……」のように、単語の最初から、高の場合次はかならず低になり、逆に最初は低の時、2番目は高にならなければならない。つまり、「高高低」、あるいは「低低高……」のように、単語の頭か
最新回复
(
0
)