Amtrak—the largest railway company in the U.S.—was experiencing a declining in rider-ship.【C1】________major concerns to Amtrak a

admin2022-11-18  7

问题     Amtrak—the largest railway company in the U.S.—was experiencing a declining in rider-ship.【C1】________major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】________ ridership had been declining【C3】________ .
    At one time, trains were the only practical way to【C4】________the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】________to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily【C6】________itself as the fastest method of traveling great distances.【C7】________, the task for DDB Needham was to【C8】________consumers to consider other aspects of train travel in order to【C9】________their attitudes and increase the likelihood that trains would be considered【C10】________ travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【C11】________, and travel-lovers—those【C12】________themselves relaxed, casual, and interested in the travel experiences as part of【C13】________vacation. The agency then developed a campaign that focused on travel【C14】________such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】________experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【C16】________be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.) . These ads were strategically placed among【C17】________oriented TV shows and programs involving nature and America in order to most【C18】________reach target audiences. Results were【C19】________. The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】________in profits on its Chicago to Seattle route.
【C19】

选项 A、useless
B、impressive
C、uncountable
D、unseen

答案B

解析 本填空选择形容词,而且本句子是一个判断句,即此形容词是用来对事情进行定性的,原文信息为:Results were  !!  ,即前边的这些广告和努力的结果如何。确定此答案必须参照原文的提示线索,下文已经提示了答案:The Empire Builder,which was focused on in one ad,had a fifteen percent  ________  in profits on its Chicago to Seattle route.本填空的答案为选项B)impressive(令人印象深刻的,令人难忘的),意思是效果很好。其他的选项A)useless(没用的)、C)uncountable(不可数的)和D)unseen(无法看到的)均与提示线索不相符。
转载请注明原文地址:https://kaotiyun.com/show/ZSMD777K
0

最新回复(0)