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  3. There are many different reasons why fashion is such a powerful cultural and economic influence in developed societies at the be

There are many different reasons why fashion is such a powerful cultural and economic influence in developed societies at the be

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问题     There are many different reasons why fashion is such a powerful cultural and economic influence in developed societies at the beginning of the 21st millennium and why it has been so powerful during the twentieth century. The economic interest of manufacturers and advertisers has certainly been important but it is highly unlikely that these would have been successful unless their message met a receptive audience within the mind of the culture.
    Just as men compete with one another so do women, women want to stand out and be noticed. To wear something beautiful, if not outrageous, does just this. It gives a woman a competitive advantage with regard to other women. The most brightly colored and scented flowers in the otherwise verdant green of a tropical jungle tend to attract the most visits from potential insect pollinators. How many women, when they ask another woman what she is wearing to a function, do so because they want to make sure they are wearing the same thing? To be fashionable is also an indication of status because, initially in any case, designer wear is expensive and beyond the reach of most. It indicates status, power, and access to resources. Fashion, initially outrageous, is then copied by other women so that by definition it becomes less outrageous and more the norm. The boundary keeps moving further back so that the outrageous has to become even more extreme.
    However, equally important is to wear something "new". Women do not like to always look the same. This, for many of them, is a psychological preference which probably evolved in response to the Coolidge effect in men. To wear something different, to have a different make-up, a different style is to bring an element of "newness" into the equation and to appeal to men’s(or her man’s)innate desire for novelty. Of course, the risk in the new look or the new hairstyle is that it will not be found to be attractive, hence the significant anxiety which women often find themselves experiencing when they make such a change.
What is the Coolidge Effect(Line 3, Para. 3)?
选项 A、A desire for recognition.
B、A desire for belongings.
C、A preference for diversity.
D、A willingness to resemble others.
答案C
解析 本题推理题。文中第3段讲述了妇女不喜欢穿同样的衣服，而喜欢穿新颖的服装来满足男人追求新奇的欲望。由此可以推断，“Coolidge Effect”是一种标新立异的心理，C符合题意。
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