首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to pr
Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to pr
admin
2012-06-02
70
问题
Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television【C1】______a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again【C2】______promotion. By going online, companies can communicate instantly and directly with prospective customers. 【C3】______on the World Wide Web includes advertising, sponsorships, and sales promotions【C4】______sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues【C5】______$ 300 million.
Effective online marketers don’t【C6】______transfer hard-copy ads to cyberspace. 【C7】______sites blend promotional and non-promotional information indirectly delivering the advertising messages. To【C8】______visits to their sites and to create and【C9】______customer loyalty, companies change information frequently and provide many opportunities for【C10】______.
A prototype for excellent【C11】______promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, 【C12】______they will find no traditional ads. 【C13】______subtle is the mix of product and promotion that visitors hardly know an advertising message has been【C14】______. Sega of America, maker of computer games and hardware, uses its Web site for a【C15】______of different promotions, such as【C16】______new game characters to the public and supplying Web surfers the opportunity to【C17】______games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape【C18】______increasing site visits by 15 percent. Online【C19】______in Quaker oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product【C20】______and helped the company know its customers better.
【C17】
选项
A、exchange
B、purchase
C、download
D、acquire
答案
C
解析
语义衔接题。exchange意为“交换”;purchase意为“购买”;download意为“下载”;acquire意为“获得”,尤指获得某种能力。根据原文,公司把为上网者提供下载游戏的机会当作一种促销的手段,因此[C]为答案。
转载请注明原文地址:https://kaotiyun.com/show/Zgp4777K
0
考研英语一
相关试题推荐
Thispassageismainlyabout______.Wemayinferfromthepassagethatdreaming______.
Withwhattopicisthepassageprimarilyconcerned?Whatistheliteralmeaningoftheword"television"?
Thekidswhogrewupon"StarTrek"can’tfind(1)_____wayaroundEarth.Americanscan(2)_____directtoEngland,butonly
Studythefollowingdrawingandwriteanessayto1)describethedrawing,2)interpretitsmeaning,and3)giveyou
Title:ParentsaretooPermissivewithTheirChildrenNowadaysYourcompositionshouldbebasedontheOutlinegiveninChin
Thesecondparagraphismainlyabout______.Theopinionsofthepeoplearecontrolledbyseveralfactors:______.
Theword"schism"(Paragraph1)inthecontextprobablymeans______.Theauthor’sattitudetowardtheissueof"sciencevs.ant
Inhis1979book,TheSinkingArk,biologistNormanMyersestimatedthat(1)_____ofmorethan100human-causedextinctionsoccu
Inhis1979book,TheSinkingArk,biologistNormanMyersestimatedthat(1)_____ofmorethan100human-causedextinctionsoccu
America’sFederalReservecutinterestratesbyanotherquarter-point,to3.75%.WallStreet,whichhadbeen(1)_____forasixt
随机试题
简述马克思的利率决定理论。
连接相邻椎弓板的结构是
肺血栓栓塞症栓子来源最多见于
甘露消毒丹的组成药物不包括
房地产经纪行业现场巡查监管方式的检查重点是()。
底部大空间部分框支剪力墙高层建筑,地面以上大空间的层数,在8度区和7度区分别不宜超过下列层数()。
根据《生产经营单位安全培训规定》(国家安全监管总局令第3号),企业对新入职员工的安全培训内容不包括()。
()科目编码必须按财政部的统一编码方案进行编制。
A.急性胆囊炎B.急性胰腺炎C.胆道蛔虫病D.急性化脓性胆管炎E.急生肠梗阻腹痛、寒战、高热、黄疸,常见于
若有以下程序,则程序的输出结果是#include<stdio.h>main(){inta=0,b=0,c=0;c=(a-=++a),(a+=b,b+=4);printf("%d,%d,%d\n",a,b,c);}
最新回复
(
0
)