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Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2013-12-10
47
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】____________ it will undoubtedly find【C8】______from employees who see their jobs【C9】______On the other hand, high-quality products and service standards should bring almost complete approval,【C10】______low-quality products and【C11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings【C16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C3】
选项
A、attraction
B、attachment
C、affection
D、generalization
答案
A
解析
上文提到Public image refers to how a company is viewed by its…,根据文意和选项,可以推测本句的意思为“企业的公共形象对公司及其产品在那些群体(雇员、顾客、供应商、股东等)中的吸引力起着至关重要的作用”,企业公共形象由这些人来评判,显然公司和产品需要对这些人有吸引力。A选项attraction意为“魅力,吸引力”,B选项attachment意为“附件,附属物”,C选项affection意为“友爱,爱情,喜爱”,D选项generalization意为“一般化,普遍化”。
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0
考研英语一
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