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Sprint Wants Your IPhone Remember the map wars between AT&T Wireless and Verizon Wireless? Sprint Nextel thought it looked l
Sprint Wants Your IPhone Remember the map wars between AT&T Wireless and Verizon Wireless? Sprint Nextel thought it looked l
admin
2016-06-30
55
问题
Sprint Wants Your IPhone
Remember the map wars between AT&T Wireless and Verizon Wireless? Sprint Nextel thought it looked like great fun, and it’s joined the fracas with a direct-attack ad of its own.
A new Sprint ad shows two young dudes lounging on a park bench—or rather, one guy lounges while the other is frantically battling his cell phone. That phone turns out to be an Apple iPhone, and as it turns out, the more relaxed guy, Matt, can help his buddy out.
"My friend Steve’s iPhone is cool, but it’s limited to AT&T’s 3G speeds," he says. "So I’m gonna use the Overdrive 4G mobile hotspot to make it up to 10 times faster. While that’s happening, I’m gonna enjoy this tasty snack." He pulls out a Sprint-connected portable Wi-Fi hotspot and—of course—a tasty apple, and Steve’s 3G troubles are over.
Cue the legal fireworks. If AT&T got incensed over Verizon using AT&T’s own 3G coverage maps as a weapon, you have to think that this no-nonsense critique of the AT& T network will cause some aggravation as well.
Verizon could at least back its claims with some solid data, even if AT&T’s spotty coverage has reportedly improved since then. Sprint is picking cherries to climb the Apple tree here. That "10 times the speed" claim rests on a worst-case 3G connection and the most positive 4G data Sprint can muster on its own network. "Triple the speed" might be closer to the truth on average.
Besides, Sprint’s 4G network has only opened up in 33 cities so far, with a heavy Midwestern concentration. Major population centres like San Francisco and New York, where AT&T’s network quality has drawn the most fury so far, are not covered at all—so Matt’s clever solution wouldn’t help Steve at all in most cases. Sprint’s own coverage information will make that very clear if you try to order an Overdrive gadget.
With iPhones, iPads, and Google Androids flooding the market, all the major service providers need to figure out how to handle heavy Web use and streaming video for previously unheard-of millions of customers nationwide. This Sprint trinket and the accompanying ad campaign seems designed to steal iPhone users from AT&T, but Sprint isn’t really ready to take most of them on anyway.
By the time Sprint has covered most of the country, chances are that Verizon and AT&T have gotten their own 4G installations in gear. After the undisputed failure of the Palm Pre smartphone, Android handsets look like better ammunition for Sprint’s war against the Big Two than the 4G network is.
What does the new Sprint ad indicate?
选项
A、iPhone is not a satisfactory electronic device.
B、AT&T is the only service provider to users of iPhone.
C、The data transmission speed offered by Sprint is faster than that of AT&T.
答案
C
解析
题干意为:Sprint公司的广告表明了什么?A项意为:iPhone不是令人满意的电子仪器,B项意为:只有AT&T公司为iPhone用户提供服务,C项意为:Sprint公司提供的数据传送速度比AT&T公司快。原文第三段Matt说Steve的iPhone很不错,只是AT&T公司的3G速度限制了它的功能,可推出iPhone实际上是令人满意的电子产品,故A项错误;其后提到iPhone的问题可用Sprint提供的服务解决,所以B项错误;文中Matt给Steve提供Sprint公司的无线保真热点,并说速度可以是原来的10倍,可知C项正确,故答案为C。
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