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  3. The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

admin2022-11-05  41
问题     The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books are said to sell better than print titles by 2020 in Britain, and even sooner in America. With the closedown of HMV, that music-retailing giant, still fresh in everyone’s minds, real bookstores appear to be on borrowed time. So, what is the future of the bookstore? This was the burning questions on everyone’s lips at a recent event at Foyles’s flagship bookshop on Charing Cross Road in London.
    For a bookstore to remain successful, it must improve "the experience of buying books," says Alex Lifschutz, an architect whose London-based practice is designing the new Foyles. He suggests an array of approaches: "small, quiet spaces isolated by books; larger spaces where one can dwell and read; other larger but still intimate spaces where one can hear talks from authors about books, literature, science, travel and cooking." The atmosphere is vital, he adds. Exteriors must buzz with activity, entrances must be full of eye-catching presentations and a bar and cafe is essential.
    There are plenty of ways to delight the bookstore customer, but few are easily converted into money. The consensus is that bookstores need to become cultural destinations where people are prepared to pay good money to hear a concert, see a film or attend a talk. The programming will have to be intelligent and the space comfortable. Given how common it is for shoppers to browse in shops only to buy online later, some wonder whether it makes sense to charge people for the privilege.
    But forcing people to pay for the privilege of potentially paying for goods could discourage shoppers altogether. A more attractive idea might be a membership scheme like those offered by museums. Unlike reward cards, which offer discounts and other nominal benefits, a club membership could provide priority access to events (talks, literary workshops, retreats) and a private lounge where members can eat, drink and meet authors before events. Different memberships could tailor to the needs of children and students.
    To survive and thrive, bookstores should celebrate the book in all its forms: rare, second-hand, digital, self-printed and so on. Readers should have the option of buying e-books in-store, and budding authors should have access to self-printing book machines. The latter have been slower to take off in Britain, but in America bookstores are finding them to be an important source of revenue.
    The bookstore of the future will have to work hard. Service will be knowledgeable and personalised, the inventory expertly selected, spaces well-designed and the cultural events attractive. Whether book stores, especially small independents are up to the challenge, is not clear. The fate of these stores is a cliff-hanger.
A more attractive idea for bookstores to achieve profits might be ________.
选项 A、a membership strategy
B、tempting reward cards
C、option of buying e-books in-store
D、self-printing book machines
答案A
解析 根据题干中的关键词A more attractive idea可直接定位到第四段第二句。根据该句中的membership scheme可直接选择A项“会员策略”。该段主要论证了相对于优惠卡来说会员制度的众多优点。第四段第三句中Unlike reward cards之后论证了会员卡比优惠卡更好的地方，因而B项“诱人的优惠卡”可排除。C项“提供在店内购买电子书的选择”和D项“自助印书机器”出现在第五段，都是为了实现第五段开头的目标“To survive and thrive”，然而本题的题干是A more attractive idea，因而C项和D项都是可采取的措施，而非“更有吸引力”的做法。
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