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In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During
In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During
admin
2022-02-15
35
问题
In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During the pandemic, that trend has been【B1】________A new study suggests that deep-seated emotional responses to contagious disease are【B2】________the shift.
Much research over the years has shown that people【B3】________to contagious disease with disgust and【B4】________: They instinctively want to【B5】________the threat, and that impulse can cause them to shop less and consume less. But across two large empirical analyses and four experiments, the researchers showed that a second emotion—fear—is also【B6】________, mediating the【B7】________on consumption patterns.
Analyzing data from 2009 through 2014 from Google Flu Trends, and Nielsen Consumer panels, they found that people bought more items when the【B8】________of influenza was high in their state, and they【B9】________products that were familiar. If a household had【B10】________favored a certain brand, that preference was more pronounced during spikes of flu.
And on an aggregate level, sales of well-known national brands rose disproportionately during outbreaks,【B11】________less-familiar ones. Even less-familiar variations on well-known brands—tiramisu Oreos, say—【B12】________a hit.
The threat of contagion creates uncertainty and a【B13】________of losing control, the researchers explain, and when trying to regain control, people【B14】________out the trusted and familiar. The lab experiments showed that this response is【B15】________to communicable diseases and that it also held for nonfood products,【B16】________ headphones. Marketing managers should take note not just during the pandemic【B17】________beyond.
The researchers write; "If a product is novel, marketers might be better served【B18】________it in the summer months, when people are less【B19】________to encounter contagious cues and are more receptive to novelty, "【B20】________for familiar products, the converse may be true.
【B1】
选项
A、converting
B、reversing
C、transferring
D、transmitting
答案
[B]
解析
本题考查动词辨析。四个选项分别为[A]converting“(使)转变,转换,转化”;[B]reversing“反转,颠倒,彻底转变,使完全相反”;[C]transferring“转移”;[D]transmitting“传送,输送,传播,传染”。根据后文,“如果一个家庭过去一直偏爱某一品牌,那么这种偏好在疫情高峰期间会更加明显”,由此得知在疫情期间上述趋势正在逆转。故选项[B]正确。
转载请注明原文地址:https://kaotiyun.com/show/aImZ777K
0
考研英语一
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