首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
"They laughed when I sat down at the piano, but when I started to play ... !" These words may be among the most successful in ad
"They laughed when I sat down at the piano, but when I started to play ... !" These words may be among the most successful in ad
admin
2011-06-28
61
问题
"They laughed when I sat down at the piano, but when I started to play ... !" These words may be among the most successful in advertising history. Although the ad has not run for many years, the slogan is still remembered. It was written in 1925 for the U.S. School of Music, to sell home music lessons.
The ad has great appeal. It pictures a handsome man sitting at a piano in front of smiling guests. It tells the story of Jack, who has secretly learned to play the piano through a mail-order course. His friends at a party all scoff when he sits at the keyboard. But as he plays the first notes of Beethoven’s "Moonlight Sonata," they all amazed. When he finishes his flawless performance, the listeners shower him with applause and praise.
Jack tells his friends that he learned to play through the U.S. School of Music. He explains that he was taught through a new method, using no laborious scales and no tiresome practicing. He didn’t even have a special talent for music! In the ad, others, too, could increase their popularity and gain happiness.
The writer of this ad, John Caples, called this style the "Walter Mitty approach." Walter Mitty is a character in a short story by James Thurber, who daydreams of taking part in great adventures. Al- though this ad seems old-fashioned now, many people still dream of such easy social success.
This passage is about a ______.
选项
A、musical performance
B、successful advertisement
C、valuable prize
D、scientific study
答案
B
解析
通篇讲的是过去的某一个广告。从第一段和第二段表明它如何成功的字眼,到最后一段的今天仍有人梦想着广告上所描述的故事。选项B是正确的。
转载请注明原文地址:https://kaotiyun.com/show/aRlC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
(Asaresultofsufficientpreparation),theheartoperationwasperformedsuccessfully.
Theword"monopoly"(Line3,Para.1)mostprobablymeans______.Accordingtothelaws,companies______.
Whatkindsofthingshaveactivistsdonetoprotectresearchanimals?Wherewasthelistofpeopletargetedbytheactivistspo
Theresearchshowsthatthesuccessfulpeopleare(similarinmanyways).
MostAmericansdon’tliketogetadvicefrommembersoftheirfamily.Whentheyneedadvice,theydon’tusually【B1】peoplethey
WhenIgooutintheeveningIusethebike______thecarifIcan.
Thispassagemainlydiscusses______.Whatdoes"deposit"probablymeaninthefirstsentenceofthefourthparagraph?
RomeoandJulietwasprobablywrittenin1595,whenShakespearewasayoung,successfulplaywright.Hehadalreadywrittencomed
RomeoandJulietwasprobablywrittenin1595,whenShakespearewasayoung,successfulplaywright.Hehadalreadywrittencomed
Innoway______frompractice.
随机试题
A市B区国税局对某企业征收50万元的税款,该企业不服,则该企业的复议申请应由谁管辖()
新民主主义革命理论的核心问题是()
在审计中,注册会计师严格按照审计准则执行了必要的程序,并且保持了应有的职业谨慎,仍未能发现库存现金等资产短缺,此时应认定注册会计师()。
在采用方案不增加投资时,可通过比较各方案()来选择方案。
对公司而言,发行债券的风险高,对投资者而言,购买股票的风险高。()
下列各项中,属于确认让渡资产使用权的使用费收入需要满足的条件有()。
“治人者必先自治,责人者必先自责”,纪委是党风廉政建设的重要参与者和反腐败工作的组织协调者,纪检监察干部是党的纪律的执行者和捍卫者,手中掌握着监督执纪权力,更是时刻都面临着腐蚀与反腐蚀的考验。如若在作风和纪律问题上偏离一尺,党风廉政建设离党中央的要求就会偏
A=AudiA3B=HondaCivicC=Rover200D=ToyotaCamryHybridWhichcar...hasadriverseatthatcanbeadjustedtofit
1couldnotaffordtorentahouselikethat,______it.
Onlywhenonelosesfreedom______itsvalue.
最新回复
(
0
)