首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
admin
2013-08-28
65
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable【C1】______, just as the product, price, place, and promotional efforts are.
A firm’s public image【C2】______a vital role in the attractiveness of the firm and its products to employees, customers,【C3】______to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is【C4】______to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but【C5】______will undoubtedly find resistance from employees who see their【C6】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C7】______low quality products and false claims would be widely looked down upon.
A firm’s public image,【C8】______it is good, should be treasured and protected. It is a valuable asset【C9】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C10】______a quality image, this is not easily countered or imitated by competitors.【C11】______an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect【C12】______favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C13】______such a good reputation and public image.
A number of factors affect the public image of a corporation.【C14】______include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C15】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C4】
选项
A、possible
B、easy
C、not impossible
D、impossible
答案
D
解析
此题考查上下文理解,下文举了不能满足所有人的例子,故D为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/aZLd777K
本试题收录于:
职称英语理工类A级题库职称英语分类
0
职称英语理工类A级
职称英语
相关试题推荐
WhoisUncleSam?"UncleSam",ofcourse,standsfortheUnitedStates.Itisthenickname(绰号)ofthecountry.Itishardtobel
Thedoctorexplainedtothestudentsthehazardsofradiationuponhumanbeings.
LifetimeemploymentintheJapanesecompanyperhapsmeansthattheemployeecanmakeseriousmistakesinwork.TheJapanesecom
LifetimeemploymentintheJapanesecompanyperhapsmeansthattheemployeecanmakeseriousmistakesinwork.InJapanone’sf
WhatisAlvin?"...aworldthatisstillfullofmysteries"refersto
LEDLighting1AnaccidentaldiscoveryannouncedrecentlyhastakenLEDlightingtoanewlevel,suggestingitcouldsoonoffer
Youdon’tneedtocarrylargeamountsofcash;actuallyallfinancialbusinesseswillbeconductedbycomputers.
Theyhavebeentighteningtheirbeltsformonths,adaptingthemselvestoawareconomy.
ManandComputerWhatmakespeopledifferentfromcomputerprograms?Whatisthemissingelementthatourtheoriesdon’tyet(51)
LookingtotheFutureWhenamagazineforhigh-schoolstudentsaskeditsreaderswhatlifewouldbelikeintwentyyears,t
随机试题
行车中机动车发生爆胎后,驾驶人可迅速使用行车制动器减速停车。
三相异步电动机安装时,应在电动机与基础之间垫衬防震物。()
A.可合并肠急性穿孔B.可合并肠大出血C.两者均有D.两者均无细菌性痢疾
在Ⅰ型变态反应中,IgE不与下述哪些细胞Fc段受体结合
关于月经,下列哪项是正确的
不得从税前列支的业务招待费金额为()。该企业2003年应纳企业所得税为()。
甲公司持有的下列各项资产中,应作为投资性房地产的是()。
公安机关权力的特点是()
有一种长着红色叶子的草,学名叫abana,在地球上极稀少。北美的人都认识一种红色叶子的草,这种草在那里很常见。从上面的事实不能得出以下哪项结论?
WheretoGetHealthierin2018A)Fromhotelsandcruisestoairports,airlines,safaris(游猎)andgrouptours,wellnesspromi
最新回复
(
0
)