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  3. The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharkna

The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharkna

admin2016-01-29  49
问题     The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharknado may strike a chord with media bosses who have watched the Internet ravage their business over the past decade. Newspapers have lost readers and advertising to the Internet. Book and music shops have closed for good. Sales of DVDs and CDs have plummeted. The television industry has so far resisted big disruption but that has not stopped doomsayers predicting a flight of advertising and viewers.
    In 2008 Jeff Zucker, then the president of NBC Universal, a big entertainment group, lamented the trend of "trading analogue dollars for digital pennies". But those pennies are starting to add up. And even Mr. Zucker, now boss of CNN Worldwide, a TV news channel, has changed his tune. "Old media is well, well beyond digital pennies. " he says.
    What has changed his mind? The surge in smartphones, tablet computers and broadband speeds has encouraged more people to pay for content they can carry around with them. And all-access services , which give unlimited content on mobile devices for a monthly fee, are promoting people to spend more on digital products. After years of wreaking havoc, the Internet is helping media companies to grow. Sanford C. Bernstein, a research firm, reckons online licensing was responsible for about a third of the growth in revenues at CBS, an American media firm, in 2012.
    The most obvious change in the past few years is the decline of "physical" products, such as CDs, DVDs and print newspapers. In 2008 nearly nine-tenths of consumer cash went on them;by 2017 it will be a little over half, with digital grabbing the rest. Newspapers are trying to peddle digital subscriptions; the New York Times has nearly 700,000 online subscribers, but few others have done so well. So there is still a big question. Some wonder whether the prices that can be charged for computerized products "can support the underlying industries if they are not also physical businesses".
    Some media firms need to get bigger and trim costs. But new technology does provide opportunities for media industry. The value of archives is growing in the Internet age: owners can profit from older programs that are rarely broadcast. The Internet can also help firms become cleverer. Concerts have become the lifeblood of the music industry and make up more than half of revenues. Acts used to go on tour to sell albums. Now they put out albums so they can make their living on the road. Publishers are releasing books electronically to test sales before putting them in print, and to adjust prices to drive demand. Experiments that were once impossibly expensive now cost peanuts. The trade of dollars for digital pennies doesn’t always hurt.
The statement "trading analogue dollars for digital pennies "(Para. 2)implies .
选项 A、the lamentation of disruption of fortune caused by Internet
B、NBC Universal has changed its tune of digital pennies
C、digital media cannot rival with the old one
D、digital section of media contributes more to Jeff Zucker’s industry
答案D
解析 推理题。在“…(第一句)but…(第二句)”这样的结构中，问第一句implies什么，答案应该是对第二句的同义替换。如果问第一句means什么，答案应该是和第二句意思相反的选项。[A]the lamentation of disruption of fortune caused by Internet这个选项其实是在对but前面的内容进行同义替换;[B]NBC Universal has changed its tune of digital pennies这个选项是一个胡乱拼凑的视觉干扰；[C]digital media cannot rival，with the old one这个选项也是对but前面内容的同义替换；[D]digital section of media contributes more to Jeff Zucker’s industry这个选项是对but后的内容those pennies are starting to add up的同义替换，“数字业务正在为Jeff Zucker的行业(媒体业)做更大的贡献”，故[D]为正确选项。
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