首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer. For each question (23-30), mark
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer. For each question (23-30), mark
admin
2012-07-12
68
问题
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
For each question (23-30), mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
Part Three. Questions 23 to 30.
You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
For each question 23-30 , mark one letter (A, B or C) for the correct answer.
After you have listened once , replay the recording.
You have forty-five seconds to read through the questions.
[pause]
Now listen, and mark A , B,orC.
[pause]
Woman: What kind of finances can film producers expect by associating with brands?
Man: Right now, companies are willing to pay amounts ranging between $ 120,000 and $ 1,200,000, for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
Woman: What are the advantages of in-film advertising to producers and advertisers?
Man: Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.
Woman: How can films and brands connect?
Man: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defense is down. Appealing to viewers’ emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for moneys the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand.
There can be synergies between brands and films. The successful integration of product placement within the film’s storyline has a long history—the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible) , Starbucks coffee, AOL and AT&T.
Man: Song-and-dance sequences invariably feature an ad in the background but most people don’t recall such scenes in detail. What is the advantage of the advertisement then?
Woman: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn’t be contrived and unnatural.
Man: Do such placements result in tangible benefits to the products advertised?
Woman: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film’s release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.
[pause]
选项
A、It depends on the budget of the film.
B、Companies are usually willing to pay $ l ,200,000 for placing their brands in films.
C、Companies are usually willing to pay $ 120,000 for placing their brands in films.
答案
A
解析
此题是对文章细节的提问。开篇就提到:companies are willing to pay amounts rangingbetween $120,000 and $1,200,000…but itdepends on the budget of the film,意思是根据影片预算的不同,公司愿意支付从12万到120万不等的金融,因此,答案为A,
转载请注明原文地址:https://kaotiyun.com/show/awOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 D、 B图画显示了人们在公园里享受假期休息(Peoplearerelaxinginthepark)的场景。因此描述人们在公园里享受风和日丽的好天气的(B)选项是正确答案。(C)中提
Whatislearnedaboutthecompany’snewsletter?
A、 B、 C、 A所给出的问题询问信件是否已经寄出。因此以“sent”作为回答的选项(A)显然是正确答案。注意提问中的letter与选项(C)中的little发音上有些相似,不要混淆。
A、 B、 C、 D、 AThemanismakingapresentation.Choice(B)confusesthesimilarsoundspresentsandpr
Whatisthepurposeoftheworkshop?
Whatflowersdidthewomanpurchase?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Technology:theimportanceoftrainingstaffinhowto
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Task8EducationalSponsorshipThecompanyyouworkforisconsideringfundingaregionaleducationalprojectfor16-18-year-old
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
下述诱发肝性脑病的因素中最常见的是
电路有通路、断路和()三种状态。
为什么在眼部化学性烧伤时,碱性烧伤比酸性烧伤更严重?如何处理?
在《神农本草经》中已记载的药物是
正常的左室舒张末期充盈压变动范围使心室活动处于心功能曲线的
关于地高辛描述正确的是
患者,男,21岁。肛门部肿胀,疼痛,伴异物感1天。查肛缘3点处可见2cm×2cm×3cm隆起,表面紫暗,质韧,有压痛,无波动感。其诊断是
根据西方国家银行业发展的经验,从根本上保证银行业从业人员在专业上胜任本职工作,从而为银行稳健经营打下良好基础的制度是()。
公安机关专政职能是民主职能的社会基础,民主职能是专政职能的基本保障。()
汉字是记录汉语的___________系统。(对外经济贸易大学2016)
最新回复
(
0
)