首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
admin
2023-03-24
82
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】________. Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________is Prada, whose brand value【C20】________ 63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C1】
选项
A、material
B、produce
C、product
D、service
答案
C
解析
本句谈论品牌的作用,即向消费者展现某物的quality(质量)及personality(特性)。C项product泛指各种各样的产品,符合语义逻辑。商家向消费者提供的是成品,而非A项material“原料”。B项produce指农产品,所涵盖范围太小,不符合本题语境。D项service“服务”也可以作为商家出售的产品,但service是product的一部分,没有C项语义范围大。
转载请注明原文地址:https://kaotiyun.com/show/ayMD777K
0
考研英语二
相关试题推荐
Aworldwithoutmanagersisaniceidea.Butteamsneedleaders,irrespectiveofthequalityofthepeopleincharge.Someoneha
ThequestionofhowAmericansspentand,crucially,savedmoneyoverthepasttwoyearsloomslargeovertheeconomytoday.Ins
ThequestionofhowAmericansspentand,crucially,savedmoneyoverthepasttwoyearsloomslargeovertheeconomytoday.Ins
Acandlelitdinnerworkswondersforromance.Nowscientistssayitcouldalsobegoodforyourheart.Breathingincandlesmoke
Acandlelitdinnerworkswondersforromance.Nowscientistssayitcouldalsobegoodforyourheart.Breathingincandlesmoke
Itiscommonknowledgethathealthyfoodssuchasfruitsandvegetablescontaincertainnutrientsthatpromotegoodhealth—namel
Itiscommonknowledgethathealthyfoodssuchasfruitsandvegetablescontaincertainnutrientsthatpromotegoodhealth—namel
Itiscommonknowledgethathealthyfoodssuchasfruitsandvegetablescontaincertainnutrientsthatpromotegoodhealth—namel
Itiscommonknowledgethathealthyfoodssuchasfruitsandvegetablescontaincertainnutrientsthatpromotegoodhealth—namel
随机试题
型号为Q11F-40PDNl5是外螺纹连接球阀。()
咽一结合膜热的病原体为
下列与类风湿关节炎活动无关的是
大黄稀乙醇浸出液滴于滤纸上,置紫外灯下观察,显
渠道中线圆曲线细部测设常用的方法有()。
根据证券法律制度的规定,上市公司发生的下列情形中,证券交易所可以决定暂停其股票上市的有()。
《布达拉宫》一诗是80舌青年诗人()发表于《齐鲁晚报网.青未了文学网》上的一首赞美西藏拉萨布达拉宫的诗。
近现代西方科学与人文两种文化经历了融合、冲突和消解三个时期,反映到教育理念上也相应地经历了科学教育与人文教育的相互_________、越走越远和共同反思三个阶段。这一历史发展表明,过分强调科学文化和科学教育,必然导致对人文的_________;而过分强调人
Manypeoplewanttobecomefamous,butdon’tknowhow.HereI’dliketotellabouthowtobecomeknownorgetclosertopeople.
(lucky)______,thefiremencamerightandsoonputoutthefire.
最新回复
(
0
)