首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2013-11-29
66
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences, " says Kosslyn, "just to speak to their actual desires. "The group’s findings, though still preliminary, could radically change how firms develop and market new products.
The Harvard group use position emission topography (PET) scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks (such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, " It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later. "
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations — including Coca Cola, Eastman Kodak, General Motors, and Hallmark — have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments, but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
What does "to speak to"in the last sentence of the second paragraph mean?
选项
A、to talk to
B、to say to
C、to communicate to
D、to respond to
答案
D
解析
此处的to speak to意为“对(人们)的实际需求做出反应”。
转载请注明原文地址:https://kaotiyun.com/show/b5hO777K
0
考博英语
相关试题推荐
Thefitnessmovementthatbeganinthelate1960sandearly1970scenteredaroundaerobicexercise.Millionsofindividualsbeca
Whentelevisionisgood,nothing—notthetheatre,notthemagazines,ornewspapers—nothingisbetter.Butwhentelevisionisbad
Therearemanybenefitstousingonlinedistancelearningenvironments.Onlineeducationisavailableanyplace,anytimeforgl
ThebeginningofwhatwastobecometheUnitedStateswascharacterizedbyinconsistenciesinthevaluesandbehaviorofitspop
In1784,fiveyearsbeforehebecamepresidentoftheUnitedStates,GeorgeWashington,52,wasnearlytoothless.Sohehiredadent
Youknowyourselfbetterthananyoneelse.Donotundertakethatprojectunlessyoucan_____it.
Anothertrendofthe1990sinthecomputerindustryistowardmultimediaformats,asthemarketforconventionaltypesofcomput
Wecannotbe______withhimduetohismisbehavioratthemeetingyesterday.
It’sallannualback-to-schoolroutine.Onemorningyouwavegoodbye,andthat【56】eveningyou’reburningthelate-nightoilins
Peter’smotherkepttellinghimthat______inthestreetisdangerous,buthewouldnotlisten.
随机试题
公司调研的主要内容包括()。Ⅰ.公司生产经营情况Ⅱ.公司财务与会计信息Ⅲ.公司发展战略Ⅳ.公司募集资金投向及使用情况
固定资产的大修理支出必须符合以下条件()
曲线y=xe-x的拐点为()
以下对唾液黏蛋白的描述,正确的是
恶性葡萄胎与绒毛膜癌的主要鉴别点是
输血引起溶血反应,初始阶段的典型表现是()。
甲公司2008年的销售净利率比2007年下降5%,总资产周转率提高10%,假定其他条件与2007年相同,那么甲公司2008年的净资产收益率比2007年提高()。
甲公司是一家上市公司,以生产农药和化肥为主业,已发行股份总额为26000万股。2010年甲公司成功发行3年期的公司债券5000万元,截至2011年12月31日,甲公司经审计的相关财务资料如下:2012年2月,甲公司召开股东大会讨论董事会提交的以下提案
苏联卫国战争,是世界反法西斯战争的重要组成部分。1941年6月22日,纳粹德国撕毁《苏德互不侵犯条约》,闪电战突袭苏联,1941年7月3日,斯大林向苏联人民发表广播演说,号召全体苏联人民团结起来,全力以赴同希特勒法西斯作殊死斗争,苏联卫国战争全面爆发。在苏
根据下列材料回答问题。2018年1季度,全国粗钢产量21215万吨,同比增长5.4%,增速同比提高0.8个百分点;钢材产量24693万吨,增长4.7%,提高2.6个百分点;铁合金产量815万吨,增长9.4%,提高6.6个百分点;焦炭产量10285万吨,下
最新回复
(
0
)