首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about marketing management. For questions 18 —20, mark one letter(A, B, C, D)on your answer sheet for the
Read the article below about marketing management. For questions 18 —20, mark one letter(A, B, C, D)on your answer sheet for the
admin
2011-01-22
31
问题
Read the article below about marketing management.
For questions 18 —20, mark one letter(A, B, C, D)on your answer sheet for the answer you choose.
Marketing Management
Playboy’s principal distritution channel until 1979 was a network of approximately 450 nonproprietary retail outlets throughout the United States , many of which also sold other brands of men’s premium shoes. Playboy’s shoes were sold wholesale to retailers at approximately 50 percent of the suggested retail price. Price increases usually were announced in February or August. The company did not offer its retail accounts quantity discounts.
Because producing high-quality men’s dress shoes demanded highly skilled labor and specialized facilities, Playboy’s entire product life had been manufactured at the company’s facility in Lynn, Massachusetts, through our most of the company’s history. As consumer preferences changed and fashion became more important in men’s shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes that matched Playboy’s quality and feature specifications yet could extend the brand’s franchise to a younger age group. Playboy’s executives labeled these styles " outside " shoes , while those manufactured at the Lynn plant were called" inside" shoes , in 1985, the average prices the retailer paid Playboy for pair of inside shoes was $ 52 and , for a pair of outside shoes, $ 34. Variable manufacturing costs per pair of inside shoes were $ 40. The average cost of a pair of outside shoes to Playboy was $ 28.
Playboy sold approximately 160 inside shoe styles and 56 styles made by outside manufacturers, Since there were 80 sizes to each style, Playboy’total SKUs numbered around 17, 280, and it carried an inventory in stock of over 64, 000 pairs , Both internal and external production schedules for each style were set in advance, based on sales projections. Playboy rarely did " makeup" (styles not included in its regular product line, manufactured to the specification of a retailer) for a particular retail account.
Each of Playboy’s 16 salespeople was assigned a geographic territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform" previews" at the beginning of fall and spring seasons as a method of increasing both consumer and trade sales, Previews consisted of a sales presentation at retail store, where the Playboy salesperson would display and explain the company’s entire line to store customers. During the preview, the customer was offered a price promotion of $ 10 off any pair of Playboy shoes. The retailer was responsible for absorbing the cost of the promotion, while the cost of advertising placed to stimulate retail traffic during the preview was shared between Playboy and the retailer. The Playboy salesperson would spend time with the retailer’s salespeople and customers describing the quality and comfort of Playboy shoes. Company management believed that consumers were likely to " trade up" to a higher-priced brand if they understood the features and benefits of premium shoes. The managers believed that retail salespeople often missed sales opportunities by assuming that casually dressed customers would not buy expensive high-quality shoes, and one of Playboy’s goals was to have retail salespeople try a pair of Playboy shoes on every customer. For some Playboy retail accounts, close to 30 percent of annual sales were made during the fall and spring previews.
Playboy management tracked the sales of every shoe style. If sales of a particular style slowed, management might elect to replace only the middle sizes, ensuring that Playboy would end up with the most popular sizes of a style before the style was terminated or " closed out" . Established retail accounts had the option of purchasing close-outs at a 30 percent: discount from the regular wholesale price. A list of close-outs was sent to retail accounts twice each year. Retailers would often try to sell these styles at full retail price to increase their unit margins, then mark them down, as necessary. Close-outs accounted for unit sales of 5, 500 to 6, 500 pairs of Playboy shoes per year.
Before 1979______.
选项
A、the 450 retail stores where Playboy shoes were sold were privately owned
B、some of the 450 retail stores sold Playboy shoes only
C、the wholesale price of Playboy shoes was much higher than their retail price
D、retailers would get discounts if they bought the shoes substantially
答案
B
解析
这道题也许在初看之下并不能立即确定答案,但答案可以在文中第一段找到。
转载请注明原文地址:https://kaotiyun.com/show/bBoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
ReadthefollowingextractfromanarticleaboutantidumpingdutiesintheEU,andthequestionsfollowed.Foreachquestion15—
ReadthefollowingextractfromanarticleaboutantidumpingdutiesintheEU,andthequestionsfollowed.Foreachquestion15—
Readthistexttakenfromanarticleabouthowaneventplannerorganizestheeventsandmanagesdiverseindividualpersonalitie
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutWebhostingprovider,itsresellerandoutsourcing.
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutWebhostingprovider,itsresellerandoutsourcing.
Readthetextbelowaboutsupplychain.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincorrect
Readthearticlebelowaboutdecisionrightsinacompany.ChoosethecorrectwordorphrasetofilleachgapfromA,B,C,orD
Readthearticlebelowaboutdecisionrightsinacompany.ChoosethecorrectwordorphrasetofilleachgapfromA,B,C,orD
Readthetextbelowaboutafter-saleservice.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyinc
随机试题
试述肛管的血供、静脉及淋巴回流和神经支配。
下列属于商标使用行为的有()。
宫颈原位癌临床分期为宫颈癌侵润宫颈旁组织,但未达骨盆壁的临床分期为
因特网是一个连接了无数个小网而形成的大网,也就是说()。
会计凭证、会计账簿、会计报表之间的组合方式不同,就形成了不同的()。
以下关于审贷分离的实施要点错误的说法是()
存货与流动资产的比率属于()。
中国地域辽阔、民族众多,不同的地理环境、生活习俗、语言特点、文化传统、审美观念等因素,造就了民间音乐的民族风格与地方特色,下列说法不正确的是()。
设α1,α2,α3,α4为四维非零列向量组,令A=(α1,α2,α3,α4),AX=0的通解为X=k(0,-1,3,0)T,则A*X=0的基础解系为().
日本人とかいぎをすると、すぐに「それはほんしゃとそうだんして」と言われるからだその場できめてくれない。会議に出ているのはしゃいんばかりではない。社長でさえ、いや日本のしゅしょうでさえ、その場で一人で決めることはできないのである。まわりの人々と相談
最新回复
(
0
)