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  3. Lego Toy Is in the Action in the Business When recruiting at British universities, PricewaterhouseCoopers, one of the Big Fo

Lego Toy Is in the Action in the Business When recruiting at British universities, PricewaterhouseCoopers, one of the Big Fo

admin2013-04-03  40
问题                 Lego Toy Is in the Action in the Business
    When recruiting at British universities, PricewaterhouseCoopers, one of the Big Four auditing firms with its headquarters in the New York City, presents candidates with an unusual exercise. They are asked to build a tall and sturdy tower using the smallest possible number of snap-together Lego bricks. Similarly, at Google Games, a recruiting event first staged by the search-engine giant in April, candidates are invited to build Lego bridges—the stronger the better.
In each case, the company is trying to convey the idea that it offers a creative, fun working environment. "It was as much advertising as a way of trying to get recruits," says Brett Daniel, a student at the University of Illinois at Urbana-Champaign who built the Google Games’ weakest bridge.
    A Danish firm, based in Billund, Denmark, has embraced the corporate use of its colored plastic bricks. As part of a scheme called " Serious Play" it is certifying a growing number ofprofessional Lego consultants, now present in 25 countries. They coach managers by getting them to build "metaphorical abstractions" of such things as corporate strategy, says Lego’s Jesper Jensen, who runs the scheme. Hisham E1-Gamal of Quest, a management consultancy based in Cairo that offers Serious Play workshops, says demand for the two-day, $7, 000 courses is booming.
    Firms in crisis, such as those corrupted by scandal or in the pains of a takeover, tend to be most receptive to the idea of Lego workshops, says Francois de Boissezon of Imagics, a consultancy based in Brussels. The results can be embarrassing, particularly for senior managers. Tsai Yu-Chen of UGene Mentor, a Serious Play consultancy based in Taipei, says a common exercise is modeling, but not naming, "the people you hate most". One chief executive was modeled as a figure so fat that he blocked a hallway, suggesting he was clogging up the company.
    Lego workshops are effective because child-like play is a form of instinctive behavior not regulated by conscious thought, says Lucio Margulis of Juego Serio, a consultancy in Buenos Aires. This produces "Eureka" moments: a perfectionist who realizes the absurdity of frustration over an imperfect Lego construction; the owner of a firm with dismal customer relations who models headquarters as a fort under siege; or an arrogant boss who depicts his staff as soldiers headed into battle. Even in the office, it seems, Lego has a part to play.
PricewaterhouseCoopers and Google Games incorporate Lego workshops into their recruitments mainly to______.
选项 A、check whether the candidates get the required operation skills
B、test whether the candidates are innovative and funny
C、advertise themselves as well as get the most talented recruits
D、attract the candidates with their creative and easy working atmosphere
答案D
解析 事实细节题。根据题于中PricewaterhouseCoopers and Googte Games定位到第一、二段。第一段陈述现象。第二段首句就说到“两个公司都在尝试传达一个理念，即公司会为员工提供一个创造性、有趣味的工作环境”，因此[D]项正确。[C]项为强干扰项，原文第二段第二句引语中的内容表明[C]项是丹尼尔个人的观点，与题意不符：[A]项“考查应聘者是否掌握所需技能”，文中未提及；原文creative和fun修饰的是working environment，在[B]项中。这两个词的近义词innovative and funny说明的却是candidates，这只是利用同义进行干扰，意思与原文不符。
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