首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or
Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or
admin
2013-03-27
64
问题
Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser.【66】Thus, the ultimate objective of advertising is to sell things persuasively and creatively. Advertising is used by commercial firms trying to sell products and services; by politicians and political interest groups to sell ideas or persuade voters; by not-for-profit organizations to raise funds, solicit volunteers, or influence the actions of viewers; and by governments seeking to encourage or discourage particular activities, such a wearing seat-belts, participating in the census, or ceasing to smoke.【67】
The visual and verbal commercial messages that are a part of advertising are intended to attract attention and produce some response by the viewer. Advertising is pervasive and virtually impossible to escape. Newspapers and magazines often have more advertisements than copy; radio and television provide entertainment but are also laden with advertisements; advertisements pop up on Internet sites; and the mail brings a variety of advertisements.【68】In shopping malls, there are prominent logos on designer clothes, moviegoers regularly view advertisements for local restaurants, hair salons, and so on, and live sporting and cultural events often include signage, logos, products, and related information about the event sponsors.【69】
Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising is the identification function, that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products.【70】The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function.
A. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function.
B. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver.
C. An especially important issue in the creation of advertising is related to understanding how much information consumers want about a given product.
D. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes.
E. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates.
F. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note.
【66】
选项
答案
D
解析
根据上文可知,空格前讲到广告无处不在,接着又用关联词“thus”引出下一句,然后讲广告的最终目的是什么。所以D项符合题意。
转载请注明原文地址:https://kaotiyun.com/show/bJmO777K
0
考博英语
相关试题推荐
Despitetheweb,wewatchmoretelevisionthanever.Inthechaosoftoday’smediaandtechnologybrawl—iPodvs.Zune,Googl
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommunicationstechnologies,andshrinkingculturaldiffere
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodiscourageseniormanagersfromfeatheringtheirownne
AidsinSouthAfricaisthreateningtobecomeaproblem.Attheendof1993,4.25%ofSouthAfricanadultswereHIVpositive.By
Sociologistsusethetermpowertorefertothecapacityofpeopleorgroupstocontrolorinfluencetheactionsofothers,whet
Criticismwithoutsuggestingareasofimprovementisnot______andshouldbeavoidedifpossible.
Nowthepublichasanunprecedentedchancetopeerovertheshouldersofarchaeologistsandhistoriansandgetafirsthandlook
ThePakistanipresident,Gen.PervezMusharraf,announcedheretodaythatadelegationofPakistaniofficialswouldflytotheT
Whatarethechancesthatwewillencountersomealienformoflife,asweexplorethegalaxy.Iftheargumentaboutthetimesc
Withthepossibleexceptionofequalrights,perhapsthemost【1】issueacrosstheUnitedStatestodayisthedeathpenalty.Many
随机试题
对超声波气体流量计温度变送器的安装有何要求?
胸壁恶性肿瘤切除不彻底可以复发,手术治疗应注意下列哪项
患儿,女,1岁。高热3h,体温39℃,惊厥1次,为全身性发作。为控制惊厥首选的药物及用药方法是
患者,女性,51岁,因肺炎球菌性肺炎入院,咳嗽,咳脓痰,体温39.6℃。护理人员巡视患者的时间宜为
[1995年第090题]供残疾人使用的厕所,下述哪条是不恰当的?
就施工阶段而言,损失控制计划系统一般由( )组成。
以下属于我国出版工作的方针原则之一的是()。
(2017·湖南)师德规范中的“为人师表”对教师的哪些方面提出了要求()(常考)
全球运筹管理:将全球不同地理位置的原物料、制造能力、劳力以及市场做最好的组合,以达到最有效率的目的。其是一种跨国界的供应链之资源整合模式,在多国规划并执行企业运筹管理活动,包括产品的设计、开发、制造、仓储运送到市场营销和客户服务等,来提高顾客满意程度和服务
A、Shewasafraidshe’dbealoneforever.B、Shewantedtohaveaperfectfamily.C、Shewasfinanciallyandmentallyready.D、She
最新回复
(
0
)