首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Intel Corp. will try to liven up the drab desktop PC later this year with new technology that will help convert the home compute
Intel Corp. will try to liven up the drab desktop PC later this year with new technology that will help convert the home compute
admin
2014-01-17
27
问题
Intel Corp. will try to liven up the drab desktop PC later this year with new technology that will help convert the home computer into an entertainment hub, but advertising and technology ex- pelts say such a product will be tough to market. Intel, the world’s largest chip maker, is keeping details of the technology under wraps. It will introduce a set of chips with a new brand name in the third quarter.
Analysts say the chip bundle and software will transform the PC into an all-purpose multimedia device designed to function as a CD and DVD player, digital video recorder, game console, as well as a machine for traditional data processing and Internet access.
Consumers, however, may not rush to give up their current desktop computers——cheap, straightforward, and in the comer for these glossier devices. "It’s a market on the come, but it ain’t here yet," said Jack Trout, a brand consultant who has worked with Intel and IBM. "Is anybody really sure that people want to do all this multi-tasking ( on a PC) ?"
The new brand will be just the tip of the spear as Intel goes after the estimated $ 200 billion market for consumer entertainment electronics and media. Intel recently formed a digital home unit to develop chips for living room electronics and launched a "Digital Joy" campaign with Microsoft Corp. to demonstrate Pc-based entertainment devices in U. S. shopping centers. The chip maker also recruited Eric Kim, an executive of South Korea’s Samsung Electronics, as its marketing director, and split with longtime ad agency Euro RSCG.
Agencies from the top three advertising groups——Omnicom , WPP and Interpublic——are vying for the estimated $ 300 million account, and sources familiar with the review said Intel wants ideas to promote the digital home. Opposing Intel’s bid will be traditional consumer electronics makers, such as Sony Corp., whose new PlayStation 3 is rumored to be much more than a game system, handling many of the tasks that Intel wants to put in the PC.
The most appropriate title for the passage might be _________.
选项
A、Intel Corp. the World’s Largest Chipmakers.
B、Intel IBM. Sony Three Giants
C、Intel Tums Out New PCs.
D、Intel Has New Marketing Director.
答案
C
解析
主旨题。文章从头到尾都在讲英特尔公司的新个人电脑,选项C最具有概括性
转载请注明原文地址:https://kaotiyun.com/show/bMFK777K
0
专业英语四级
相关试题推荐
Accordingtothepassage,whatisappliedinteachingtoday?
Whilethoseearningmaster’s,doctoral,orprofessionaldegreesstillearnmoreduringtheircareersthanthosewithlesseducat
Onlinesocialnetworksaremassivelyinfluential,yetweunderstandverylittleabouttheimpacttheyhaveonourbrains.Recent
Youcan’tbuyhappiness.However,itlooks(1)______youcanatleastinheritit,BritishandAustralianresearcherssaid.As
VisitorstoBritainmayfindthebestplacetosamplelocalcultureisinatraditionalpub.Butthesefriendlyhostelriescanb
Animalsdonoteatmorethantheirbodiesneed.Theyseemtohavethe(1)______toeatwhentheyarehungry.Ithasbeendemonst
Thegovernmentpolicyisthatservicesforthepeoplewithmentalillnessshouldbecommunity______andeasilyaccessible.
InSeptember,morethanadozenwhalesbeachedthemselvesintheCanaryIslands.Rescuerstriedtowaterdownthewhalesandkee
InSeptember,morethanadozenwhalesbeachedthemselvesintheCanaryIslands.Rescuerstriedtowaterdownthewhalesandkee
Theschemewas______whenitwasdiscovereditwouldbeverycostly.
随机试题
non-gradableadjectives
高钾血症可选用的治法是
有五个不同职业人群的冠心病患病率资料,若比较职业不同患病率是否相同。图示对比不同职业人群的冠心病患病率的高低。应绘制
多烯磷脂酰胆碱严禁用下列电解质溶液溶解的是()。
下列符合心肌超声造影要求的是()。
下列关于注册建筑师不予注册的叙述,哪条是与规定一致的?[2009年第65题]
关于利用永久井架凿井,说法不正确的是它()。
某债券票面利率为5%,面值100元,每年付息一次,期限2年,到期还本。假设市场利率为4%。根据以上资料,回答下列问题:假设发行满1年后,市场利率升为4.5%,发行人决定将该债券转化为年息不变的永久债券,则该债券的市场价格应该为()元。
以下不属于违禁广告的是()。
若用玉米为实验材料验证孟德尔分离定律,下列因素对实验结果影响最小的是()。
最新回复
(
0
)