首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
admin
2013-11-29
55
问题
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising. In other media- newspapers, magazines, newspaper supplements, billboards, and radio- food advertising expenditures rank near the top. Food manufacturers spend more on advertising than any other manufacturing group, and the nation’s grocery stores rank first among all retailers.
Throughout the 1970s, highly processed foods have accounted for the bulk of total advertising. Almost all coupons, electronic advertising, national printed media advertising, consumer premiums ( other than trading stamps) as well as most push promotion come from processed and packaged food products. In 1978, breakfast cereals, soft drinks, candy and other desserts, oils and salad dressings, coffee, and prepared foods accounted for only an estimated 20 percent of the consumer food dollar. Yet these items accounted for about one half of all media advertising.
By contrast, highly perishable foods such as unprocessed meats, poultry, fish and eggs, fruits and vegetables, and dairy products accounted for over half of the consumer food-at-home dollar. Yet these products accounted for less than 8 percent of national media advertising in 1.978, and virtually no discount coupons. These products tend to be most heavily advertised by the retail sector in local newspapers, where they account for an estimated 40 percent of retail grocery newspaper ads.
When measured against total food-at-home expenditures, total measured food advertising accounts for between 3 and 3.7 cents out of every dollar spent on food in the nation’s grocery stores. A little less than one cent of this amount is accounted for by electronic advertising ( mostly
television) while incentives account for 0.6 cents. The printed media accounts for 0.5 cents and about one-third of one cent is comprised of discount coupon redemptions. The estimate for the cost of push promotion ranges from 0.7 to 1.4 cents. This range is necessary because of the difficulty in separating non-promotional aspects of direct selling—transportation, technical, and other related services.
Against this gross consumer cost must be weighed the joint products or services provided by advertising. In the case of electronic advertising, the consumer who views commercial television receives entertainment, while readers of magazines and newspapers receive reduced prices on these publication. The consumer pays directly for some premiums, but also receives nonfood merchandise as an incentive to purchase the product. The "benefits" must, therefore, be subtracted from the gross cost to the consumer to fully assess the net cost of advertising.
Also significant are the impacts of advertising on food demand, nutrition, and competition among food manufacturers. The bulk of manufacturers advertising is concentrated on a small portion of consumer food products. Has advertising changed the consumption of these highly processed products relative to more perishable foods such as meats, produce, and dairy products? Has the nutritional content of U. S. food consumption been influenced by food advertising? Has competition among manufacturers and retailers been enhanced or weakened by advertising? These are important questions and warrant continued research.
The purpose of the passage is to ______.
选项
A、warn about rising food advertising costs
B、let experts see how overextended food advertising has become
C、describe the costs of food advertising and the issues yet to be understood about its effects
D、congratulate the food industry on its effective advertising
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/bQhO777K
0
考博英语
相关试题推荐
Inthispart,youarerequiredtowriteacompositionentitledOnMistakesinnolessthan200words.Yourcompositionshouldbe
Thegovernmentistobanpaymentstowitnessesbynewspapersseekingtobuyuppeopleinvolvedinprominentcases【21】thetrialo
Whatweconsideraluxuryatonetimefrequentlybecomesa______,manyfamiliesfindthatownershipoftwocarsisindispensabl
Itisadreamworld,wherechemistscanturnasow’searintoasilkpurse,wherebioengineerscanputalittlebitofasheepi
Brazilhasbecomeoneofthedevelopingworld’sgreatsuccessesatreducingpopulationgrowthbutmorebyaccidentthandesign.
Brazilhasbecomeoneofthedevelopingworld’sgreatsuccessesatreducingpopulationgrowthbutmorebyaccidentthandesign.
Manyagentsquitandsaytheyareleavingbecausetheyare_____andwantbetterpayandmorehumaneworkingconditions,including
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
Inthispartyouarerequiredtowriteacompositionentitled"MyViewonTerroristExplosionsInSomeCountries"innolesstha
AmericaLosesaGreatPublicThinkerArthurMiller’sdeathlastweekmeantmorethanthelossofanoutstandingplaywright.
随机试题
自然式园林着意表现自然美,对花木有一定的选择标准,一讲______、二讲______、三讲______。()[2012年北京真题]
醌类化合物从结构上主要分为
某公司分配给人事部、培训部和销售部的IP地址块分别为192.67.159.224/27、192.67.159.208/28和192.67.159.192/28,这三个地址块经聚合后的地址块为()。
下列选项中,不属于堆肥方法运用于固体垃圾处理优点的是()
某企业根据应收账款信用风险决定,坏账计提比例为年末应收账款余额的3%。年初应收账款余额为1500万元,年末应收账款余额为2000万元.本期实际核销坏账10万元,收回前期已经核销的坏账5万元。则年末计提坏账准备的会计分录为()。
有人认为“美是客观的”,比如你无论是否看到黄山的美景,它都是存在着的;也有人认为“美是主观的”,一些在你眼中的美女在其他人看来却不怎么样。可见()。
1972年10月11日,中德两国正式建立外交关系。30年来,两国在各个领域的友好合作关系经受住了时间和国际风云________的考验,发展的速度、深度和广度都是________的。下列选项中,最适合填入横线的是()
某高校组织了一次试验,学校研究人员把大脑分为若干个区域,扫描后比较了每个人大脑各区域的脑灰质含量。最后的数据显示,智商测试中得分高的人与得分低的人相比,其大脑中有24个区域灰质含量更多,这些区域大都负责人的记忆、反应和语言等各种功能。上述科研人员的判断还需
在人际关系问题上我们不要太浪漫主义。
Weall__________ourtonewhenspeakingtopeopleinauthority.
最新回复
(
0
)