首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
admin
2013-11-29
53
问题
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising. In other media- newspapers, magazines, newspaper supplements, billboards, and radio- food advertising expenditures rank near the top. Food manufacturers spend more on advertising than any other manufacturing group, and the nation’s grocery stores rank first among all retailers.
Throughout the 1970s, highly processed foods have accounted for the bulk of total advertising. Almost all coupons, electronic advertising, national printed media advertising, consumer premiums ( other than trading stamps) as well as most push promotion come from processed and packaged food products. In 1978, breakfast cereals, soft drinks, candy and other desserts, oils and salad dressings, coffee, and prepared foods accounted for only an estimated 20 percent of the consumer food dollar. Yet these items accounted for about one half of all media advertising.
By contrast, highly perishable foods such as unprocessed meats, poultry, fish and eggs, fruits and vegetables, and dairy products accounted for over half of the consumer food-at-home dollar. Yet these products accounted for less than 8 percent of national media advertising in 1.978, and virtually no discount coupons. These products tend to be most heavily advertised by the retail sector in local newspapers, where they account for an estimated 40 percent of retail grocery newspaper ads.
When measured against total food-at-home expenditures, total measured food advertising accounts for between 3 and 3.7 cents out of every dollar spent on food in the nation’s grocery stores. A little less than one cent of this amount is accounted for by electronic advertising ( mostly
television) while incentives account for 0.6 cents. The printed media accounts for 0.5 cents and about one-third of one cent is comprised of discount coupon redemptions. The estimate for the cost of push promotion ranges from 0.7 to 1.4 cents. This range is necessary because of the difficulty in separating non-promotional aspects of direct selling—transportation, technical, and other related services.
Against this gross consumer cost must be weighed the joint products or services provided by advertising. In the case of electronic advertising, the consumer who views commercial television receives entertainment, while readers of magazines and newspapers receive reduced prices on these publication. The consumer pays directly for some premiums, but also receives nonfood merchandise as an incentive to purchase the product. The "benefits" must, therefore, be subtracted from the gross cost to the consumer to fully assess the net cost of advertising.
Also significant are the impacts of advertising on food demand, nutrition, and competition among food manufacturers. The bulk of manufacturers advertising is concentrated on a small portion of consumer food products. Has advertising changed the consumption of these highly processed products relative to more perishable foods such as meats, produce, and dairy products? Has the nutritional content of U. S. food consumption been influenced by food advertising? Has competition among manufacturers and retailers been enhanced or weakened by advertising? These are important questions and warrant continued research.
The purpose of the passage is to ______.
选项
A、warn about rising food advertising costs
B、let experts see how overextended food advertising has become
C、describe the costs of food advertising and the issues yet to be understood about its effects
D、congratulate the food industry on its effective advertising
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/bQhO777K
0
考博英语
相关试题推荐
Thegovernmentistobanpaymentstowitnessesbynewspapersseekingtobuyuppeopleinvolvedinprominentcases【21】thetrialo
AmericaLosesaGreatPublicThinkerArthurMiller’sdeathlastweekmeantmorethanthelossofanoutstandingplaywright.
Itisadreamworld,wherechemistscanturnasow’searintoasilkpurse,wherebioengineerscanputalittlebitofasheepi
Brazilhasbecomeoneofthedevelopingworld’sgreatsuccessesatreducingpopulationgrowthbutmorebyaccidentthandesign.
AndresearcherssaythatlikethoseliteraryromanticsRomeoandJuliet,theymaybeblindtotheconsequencesoftheirquestsf
Onemorning,afewyearsago,HarvardPresidentNeilRudenstineoverslept.Afteryearsofnon-stoptoilinanatmospherethatre
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
ThehistoryofAfrican—Americansduringthepast4-00yearsistraditionallynarrated【1】anongoingstruggleagainst【2】andindiff
ThehistoryofAfrican—Americansduringthepast4-00yearsistraditionallynarrated【1】anongoingstruggleagainst【2】andindiff
随机试题
合理设计中学语文教学过程应从哪些方面着手?
CD唱片上记录高保真全频带数字声音时,采样频率是44.1kHz,量化位数是16位,2个声道,其码率是________。
慢性肺源性心脏病最常见的病因是
在下列因素中,确定基准收益率的基础是( )。
【背景资料】某单位工程,按照下图所示的进度计划网络图组织施工。事件一:在第75天进行的进度检查时发现:工作A已全部完成,工作B刚刚开工。建设单位要求施工单位必须采取赶工措施,保证总工期。项目部向建设单位上报了进度计划调整方案,其中调整
在《国民经济行业分类和代码》中,将国民经济各行业划分为()。
简述布鲁姆教育目标分类学。
Sportingactivitiesareessentiallymodifiedformsofhuntingbehavior.Viewedbiologically,themodemfoot-bailerisinrealit
某学校最近进行的一项关于奖学金对学习效率促进作用的调查表明:获得奖学金的学生比那些没有获得奖学金的学生的学习效率平均要高出25%。调查的内容包括自习的出勤率、完成作业所需要的时间、日阅读量等许多指标。这充分说明,奖学金对帮助学生提高学习效率的作用是很明显的
甲通过计算机网络给乙发消息,表示甲已同意与乙签订合同,不久后甲不承认发过该消息。为了防止这种情况的出现,应该在计算机网络中采取______技术。
最新回复
(
0
)