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  3. For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can su

For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can su

admin2012-04-05  45
问题     For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can survive and become established during their early 20s, making a name for themselves in the real world where business skills can count for as much as flair and creativity.
    Fashion is a hard business. There is a continuous amount of stress because work is at a constant breakneck speed to prepare for the next season’s collections. It is extremely competitive and there is the constant need to cultivate good coverage in newspapers and magazines. It also requires continual freshness because the appetite for new ideas is insatiable (不知足的). "We try to warn people before they come to us about how tough it is," says Lydia Kemeny, the Head of Fashion at St. Martin’s School of Art in London, "and we point out that drive and determination are essential."
    This may seem far removed from the popular image of trendy and dilettante (业余爱好的) young people spending their time designing pretty dresses. That may well be what they do in their first year of study but a good college won’t be slow in introducing students to commercial realities. "We don’t stamp on the blossoming flower of creativity but in the second year we start introducing the constraints of price, manufacturability, marketing and so on."
    Almost all fashion design is done to a brief. It is not a form of self-expression as such, although there is certainly room for imagination and innovation. Most young designers are going to end up as employees of a manufacturer or fashion house and they still need to be able to work within the characteristic style of their employer. Even those students who are most avant-garde (前卫的) in their own taste of clothes and image may need to adapt to produce designs which are right for the mainstream Marks and Spencer type of market. They also have to be able to work at both the exclusively expensive and the cheap end of the market and the challenge to produce good design inexpensively may well be more demanding than where money is no object.
According to Paragraph 2, all fashion designers should expect to______.
选项 A、cope with continual fatigue
B、make a rapid turnover
C、work without remission
D、face tough competition
答案D
解析 第二段首句提到时装行业是a hard business，随后进行了解释说明，其中提到It is extremelycompetitive(这个行业的竞争很激烈)，那也就是说，所有的时装设计师都应做好面对激烈竞争的准备，故答案为D)，其中tough competition与extremely competitive对应。A)是针对第二段第二句提到continuousamount of stress设的干扰项。文中提到以极快的速度为下个季节的时装展览做准备，而非做一个快速的资金周转，故排除B)。C)“没有休息的工作”是针对文中提到constant need to cultivate good coverage以及requirescontinual freshness(需要不断的新鲜感)设的干扰项。
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