首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2013-01-29
28
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to threw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies arc making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays."
The poor old consumer. He would have to pay a great deal more if advertising didn’t create mass markets for products. It is just because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives large from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too] Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
Another thing we shouldn’t forget is the "little ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community ! Just about anything can be accomplished through these columns. For example, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
The author mentions the example of a washing-machine to justify______
选项
A、informativeness of ads.
B、credulity of consumers.
C、deception of companies.
D、techniques of advertisers.
答案
A
解析
题干问:“作者举洗衣机的例子是为了说明……”。正确选项为A“广告提供的信息性”,此题可定位于第2自然段,考察的是论点论据的关系,其实对于广告的信息性的提供在第5自然段也再次给予了重申。而选项B“消费者的轻信”,选项C“公司的欺骗”和选项D“广告商的策略”都不是作者举这个例子的目的。
转载请注明原文地址:https://kaotiyun.com/show/bY1O777K
0
考博英语
相关试题推荐
Manytheoriesconcerningthecausesofjuveniledelinquency(crimescommittedbyyoungpeople)focuseitherontheindividualor
Manytheoriesconcerningthecausesofjuveniledelinquency(crimescommittedbyyoungpeople)focuseitherontheindividualor
Frenchareelegantpeople.Theyareartistsineverydaylife,havingaverygoodtasteineverything.Theydon’tlikeAmericant
Thesoundofgunshotshasbecomeanall-too-familiarandunwelcomeoccurrenceinmanycommunitiesacrossthenation.Whenshots
Thereisnoquestionthattheoldstyleofairpollutioncouldkillpeople.Inoneweekfollowingtheinfamous"peasouper"fogi
Whichofthefollowingbeststatesthe"particularpedagogicalpurpose"mentionedinparagraph3?
FrancoisJacobwrotethat"anageorcultureischaracterizedlessbytheextentofitsknowledgethanbythenatureoftheques
Scholarsandstudentshavealwaysbeengreattravellers.Theofficialcasefor"academicmobility"isnowoftenstatedinimpres
ProfessorJeffrey’slectureontherecyclingofwastepaperandothergarbagewillshow______canstillbeimproved.
Competitivepressuresandathrivingneweconomyhavedriventhousandsofbusinessesaroundtheworldtomakeenormousinvestmen
随机试题
能诱导机体产生变态反应的是
A.生活事件分值100B.生活事件分值50C.生活事件分值11D.生活事件分值30E.生活事件分值70周某,40岁,妻子突遇车祸死亡,悲伤至极。其不幸遭遇若用霍尔姆斯和雷赫生活事件分值分析排位,应为
包括分洪口在内的河堤背水面以外临时贮存洪水的低洼地区及湖泊等称为()。
当计算机出现喇叭无故蜂鸣、尖叫、报警或演奏某种音乐时说明计算机一定感染了计算机病毒。()
文峰公司2008年发生亏损100万元,2009年实现税前会计利润600万元,其中包括国债利息收入50万元;在营业外支出中有税收滞纳金罚款70万元;所得税税率25%。则企业2009年的净利润为()万元。
A公司是一家国有控股公司,下辖有20多家子公司以及多个研究单位。2008年,该公司成功在上交所上市。A公司多年来一直致力于汽车领域发展,主要涉及家庭用小汽车,电动汽车,卡丁车,高尔夫车等,并且在此基础上又陆续开发了公共交通用车,地方上的很多XX专线都是由
“桃李不言,下自成蹊”这句话所体现的德育方法是()。
1,3,5,9,17,31,57,()
请简要解释以下段落中画线部分的知识点中国作为最大的发展中国家和环境大国,在国际环境舞台上扮演着重要角色。中国以积极的态度参加了全球环境外交活动并做出了应有的贡献,在国际环境与发展领域中发挥了建设性的作用。1972年,中国政府派团出席了在(1)斯德哥尔摩
Thegarden______waslinedwithwell-trimmedhedges.
最新回复
(
0
)