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  3. High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

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问题     High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions.
    Online retailers also(1)______ similar techniques to tempt people to their websites and to make a(n)(2)______. "In the Internet(3)______ years, online retailers competed on price, (4)______ today you just pay the (5)______ price online as offline. Any difference is(6)______ by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy.
    Today’s online retailers are using e-mail marketing,(7)______ technology, smart search engines and multimedia (8)______ an effort to increase traffic and sales.
    Some online retailers are using (9)______ e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million e-mails to(10)______ every week. The content of the e-mail is(11)______ to fit the recipient’s age, lifestyle and other(12)______.
    Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture,(13)______ you have to know how to use it properly if it’s going to be (14)______. What you’re trying to do is to(15)______ lookers into bookers."
    My Points is an(16)______ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be(17)______ for a variety of goods and services. In the US, there are more than 10 million My Points (18)______ users. The service is (19)______ to join and subscribers complete an online(20)______ that produces 400 data points about them.
(14)
选项 A、impressive
B、effective
C、emphatic
D、extensive
答案B
解析 语义逻辑题。effective表示“有效的，具有预期效果的”，和上文的useit properly相对应，故B正确。impressive“给人深刻印象的，感人的”；emphatic“着重的，断然的”；extensive表示“广阔的，广泛的”。
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