首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its
admin
2013-01-20
53
问题
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its serious practitioners are trying to escape.
Yoga practitioners are trying to keep themselves away from the material world.
And no wonder Americans who practice yoga are often well-educated, have higher-than-average household income and are willing to spend a bit more on so-called "green" purchases seen as benefiting the environment or society.
"It’s kind of growing out of the crunchy stage of yoga to the Starbucks stage," said Bill Harper, publisher of Yoga Journal. "From the videos and the clothes and the toe socks--people are pursuing this market with a vengeance."
A glance through recent issues of his monthly magazine, whose readership has doubled in the past four years to 325,000, illustrates the point. There are four-color ads from the likes of Asics athletic shoes, Eileen fisher apparel and Ford Motor Co. Yoga Journal is now licensing a Russian edition and preparing to expand in other international markets.
Americans spend some $ 2.95 billion a year on yoga classes, equipment, clothing, holidays, videos and more, according to a study commissioned by the magazine, fuelled in part by ageing baby boomers seeking less aggressive ways to stay fit.
Roughly 16.5 million people were practising yoga in the United States early last year, in studios, gyms or at home, up 43 percent from 2002, the study found.
Established sellers of yoga gear such as Hugger Mugger and Gaiam have been flooded with competition in the market for yoga mats, incense, clothing and fancy accoutrements ranging from designer yoga bags to eye pillows.
Vancouver, British Columbia-based Lululemon Athletica, for one, has seen sales of its yoga apparel rise to $ 100 million since Canadian entrepreneur Chip Wilson founded the company in 1998. Customers are snapping up its trendy pants and tops to wear to class and, increasingly, to the supermarket or out to dinner.
Another expanding business, Exhale, markets itself as a "mindbodyspa", with tony locations in Los Angeles, New York and other urban areas that combine yoga classes with facials, massage and alternative treatments such as acupuncture.
Some question how all the consumption is changing a discipline with a strong spiritual foundation.
"We’ve taken this ancient tradition, science, and art of yoga out of a culture and a religion and world view and we’ve tried to transplant to the other side of the planet," said Judith Hanson Lasater, a longtime yoga instructor and author who holds a doctorate in East-West psychology. "I believe there’s not a complete match-up."
Even so, several entrepreneurs stressed that they are able to adhere to yoga’s healing principles while also turning a profit.
Give an example to show that the yoga clothing of Lululemon Athletica is in fashion.
选项
答案
Customers are snapping up its trendy pants and tops to wear to class and, increasingly, to the supermarket or out to dinner.
解析
转载请注明原文地址:https://kaotiyun.com/show/bl2O777K
0
考博英语
相关试题推荐
Ifanymanheredoesnotagreewithme.heshould______hisownplanforimprovingthelivingconditionsofthesepeople.
Accordingtopsychoanalysis,aperson’sattentionisattracted______bytheintensityofdifferentsignals______bytheircontext
Thirty-onemillionAmericansareover60yearsofage,andtwenty-ninemillionofthemarehealthy,busy,productivecitizens.B
Parentsofwailing(哀号)babies,takecomfort;Youarenotalone.Chimpanzeebabiesfuss.Seagullchickssquawk.Buryingbeetle
Aslongasherparentscanremember,13-year-oldKatieHarthasbeentalkingaboutgoingtocollege.Hermother,Tally,afinanc
Forgatheringdataaboutindividualsorgroupsatdifferentdevelopmentallevels,researcherscanusetworelatedresearchdesig
Thecomingofautomationis_____tohaveimportantsocialconsequences.
Walkingthroughmytrainyesterday,staggeringfrommyseattothebuffetandback,IcountedfivepeoplereadingHarryPottern
Humanbeingshaveneverbeforehadsuchabadpress.Byallreports,weareunabletogetanythingrightthesedays,andtheres
Weshouldalwaysbearinmindthat_____decisionsoftenresultinseriousconsequences.
随机试题
凌濛初的诗文集是()
债券一旦发行,决定债券价格的最主要因素是()
CT引导经皮肺穿刺活检的适应证包括哪些
某女孩,6岁,2个月来反复突发突止的意识障碍,表现为突然动作中断,呆立凝视,呼之不应,手中物体掉落,但从不跌倒,持续数秒钟缓解。该患者首选的治疗药物是
密闭容器内自由表面绝对压强p0=80kN/m2,当地大气压强为pa=101kN/m2,则液面下水深2m处的相对压强为()。
为了防止细水雾喷头堵塞,影响灭火效果,系统还设有()。
银行业金融机构从事期货保证金存管、期货结算业务的资格,经( )审核同意后,由国务院期货监督管理机构批准。
用人单位内部劳动规则包括()。
一般情况下,在行政公文的正式文件中,有三个要素会采用“红色”标记,这三个要素是()。
Heisnotapopfanandtohimonepopsongisverymuchlike______.
最新回复
(
0
)