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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C2】
选项 A、persuasive
B、convincing
C、persuadable
D、convincible
答案A
解析 词汇题。词义辨析题。此句讲相对于营销的销售的特点。销售的特点是将重心放在两个方面，即本句前面部分所讲的“生产效率”和这部分所讲的怎么推销的问题，指出销售必须说服别人信任自己。四个选项都含有说服、相信等相关的含义。其中，persuasive“有说服力的，易使人信服的”，强调以情动人，如：You have to admit that heis a most persuasive speaker．你得承认他很会说服人。此处所选词汇用来修饰sales—manship(推销术)，根据常情，推销产品更多时候是以情动人，劝服消费者购买产品。因此，persuasive为最佳答案。convincing“令人信服的，有说服力的”，一般强调以理服人，如：He can hardly produce any convincing arguments．他几乎不能给出令人信服的论据。persuadable“可以说服的，容易说服的”，如：He believed that his motherwas persuadable．他相信可以说服他的妈妈。如果用persuadable修饰salesmanship，含义为推销术是可被说服的，显然不合题意。convincible“可使信服的，可说服的”，如：He is a convincible person．他是个通情达理的人。如果说convincible salesman-ship，其意为“可使信服的推销术”，可见此选项也不合题意。
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