首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest adva
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest adva
admin
2010-09-06
69
问题
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
选项
A、it had many disadvantages
B、they didn’t want to be lazy housewives and poor planners
C、they didn’t like its taste
D、it was spoiled by too much advertising
答案
C
解析
根据文章第4句The reason given by most people was dislike for the taste.当问到为什么不买速溶咖啡时,人们给出的原因是不喜欢它的味道。
转载请注明原文地址:https://kaotiyun.com/show/c6Z4777K
0
考研英语一
相关试题推荐
Writeanessaybycommentingonthefollowingsaying.Youcangiveexamplestoillustrateyourpoint.Youshouldwriteabout150
Anewstudyfoundthatinner-citykidslivinginneighborhoodswithmoregreenspacegainedabout13%lessweightoveratwo-yea
Americanpresidentsseemtoagebeforeoureyes.Butthecommonbeliefthathigh-officestressgraysourleadersfasterthan【C1】
Nearlyallcultureshaveaversionofthearrowoftime,aprocessbywhichtheymovetowardsthefutureandawayfromthepast.
"Watchout,it’llhurtforasecond."Notonlychildrenbutalsomanyadultsgetuneasywhentheyhearthosewordsfromtheirdo
"Watchout,it’llhurtforasecond."Notonlychildrenbutalsomanyadultsgetuneasywhentheyhearthosewordsfromtheirdo
Digitaldivideissomething______.GovernmentsattachimportancetotheInternetbecauseit______.
Accordingtotheauthor,theAmericaneconomicsituationis______.Theauthorraisesthequestion"whataboutpainwithoutgai
Wecanlearnfromthefirstparagraphthat______.Itcanbeinferredfromthelastparagraphthat______.
Greenspacefacilitiesarecontributingtoanimportantextenttothequalityoftheurbanenvironment.Fortunatelyitisnolon
随机试题
运用收益法评估投资性房地产时,如果评估的是承租入的权益价值,收益期应为()。
血循环中胆红素主要来自
A.第Ⅱ类阻生B.第Ⅲ类阻生C.颊侧阻生D.低位阻生E.倒置阻生根据牙与下颌升支及第二磨牙的关系,阻生智齿全部位于下颌支内时称为()
确诊早孕,最可靠的辅助方法是确诊宫外孕(未破裂型),最可靠的辅助方法是
A.祛风湿,补肝肾,强筋骨.安胎B.祛风湿,强筋骨,利水消肿C.补肝肾,强筋骨,安胎D.补肝肾,行血脉,续筋骨,安胎止漏E.补肝肾,强筋骨,祛风湿续断的功效是
肝癌的组织学类型,最多见的是
联合脱氨基作用是指
国际航空运输中最主要的单据是()。
以“具有高度的暗示性和幻想性、情感易变化、高度的自我中心”为特点的人格障碍是()。
新中国成立初期,我国新民主主义经济成分包括()。
最新回复
(
0
)