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  3. It’s hard to miss them: the epitome of casual "geek chic" and organized within the warranty of their Palm Pilots, they sip labor

It’s hard to miss them: the epitome of casual "geek chic" and organized within the warranty of their Palm Pilots, they sip labor

admin2021-08-05  35
问题     It’s hard to miss them: the epitome of casual "geek chic" and organized within the warranty of their Palm Pilots, they sip labor-intensive cafelattes, chat on sleek cellphones and ponder the road to enlightenment. In the U. S. they worry about the environment as they drive their gas-guzzling sports utility vehicles to emporiums of haute design to buy a $50 titanium spatula; they think about their tech stocks as they explore specialty shops for Tibetan artifacts in Everest-worthy hiking boots. They think nothing of laying out $5 for a wheatgrass muff, much less $500 for some alternative rejuvenation at the day-spa—but don’t talk about raising their taxes.
    They are "Bourgeois Bohemians"—or "Bobos"—and they’re the new "enlightened elite" of the information age, their lucratively busy lives a seeming synthesis of comfort and conscience, corporate success and creative rebellion. Well-educated thirty-to-forty something, they have forged a new social ethos from a logic-defying fusion of 1960s counter-culture and 1980s entrepreneurial materialism.
    Combining the free-spirited, artistic rebelliousness of the Bohemian beatnik or hippie with the worldly ambitions of their bourgeois corporate forefathers, the Bobo is a comfortable contortion of caring capitalism. "It’s not about making money; it’s about doing something you love. Life should be an extended hobby. It’s all about working for a company as cool as you are."
    It is a world inhabited by dotcom millionaires, management consultants, "culture industry" entrepreneurs and all manner of media folk, most earning upwards of $100,000 a year—their money an incidental byproduct of their maverick mores, the kind of money they happen to earn while they are pursuing their creative vision. Often sporting such unconventional job titles as "creative paradox", "corporate jester" or "learning person", Bobos work with a monk-like self-discipline because they view their jobs as intellectual, even spiritual. It is a reverse the Midas touch: everything a Bobo touches turns to spirituality, everything has to be about enlightenment. Even their jobs are a mission to improve the world.
    It is now impossible to tell an espresso-sipping artist from a cappuccino-gulping banker, but it isn’t just a matter of style. If you investigate people’s attitudes towards sex, morality, leisure time and work, it is getting harder and harder to separate the anti-establishment renegade from the pro-establishment company man. Most people seemed to have rebel attitudes and social-climbing attitudes all scrambled together.
    These Bobos are just normal middle-class people who are living out a protracted adolescence. Their political interests are either "intensely close and personal" (abortion or gun control) ,or very remote (the rainforests, Tibet or Third World poverty). But they will most likely express their conscience in their consumerism, relieved to be helping someone somewhere by collecting the hand-carved artifacts of distant cultures.
    Motivated by spiritual participation, but cautious of moral crusades and religious enthusiasms, they tolerate a little lifestyle experimentation, so long as it is done safely and moderately. They are offended by concrete wrongs, such as cruelty and racial injustice, but are relatively unmoved by lies or transgressions that don’t seem to do anyone any obvious harm.
    It is an elite that has been raised to oppose elites. They are by instinct anti-establishmentarian, yet in some sense they have become a new establishment. They are prosperous without seeming greedy? they have pleased their elders, without seeming conformists; they have risen toward the top without too obviously looking down on those below.
    While bemoaning the Bobo’s "boring politics", the Bobos are an elite superior to their intolerant and warring predecessors—they’ve certainly made shopping more fun, and they have a good morality for building a decent society.  
According to the author, Bobos do all of the following EXCEPT to________.
选项 A、buy stylish mobile phones
B、concern about environmental problems
C、hire a pilot to teach them how to drive
D、rely on new technologies to get organized
答案C
解析 细节题。首段首句指出，穿着随心所欲而又时尚怪异，日程在掌上电脑的“打理下”安排得井然有序，啜饮着精工细磨的拿铁咖啡，对着滑盖手机侃侃而谈，同时思考着如何开展文化启蒙运动。可见，[A]和[D]是波波族做的事情；该段第二句指出，在美国，当他们为买一个50美元的钛制刮刀而驾驶着耗油量大的运动型多用途汽车奔赴高级购物中心时，他们为环境忧虑着，由此可知，[B]也是他们做的事情；只有[C]没有提及，故为答案。
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