The Importance of a Name Many people think name is very important for a person, but others don’t agree. Write a composition

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问题     The Importance of a Name
    Many people think name is very important for a person, but others don’t agree. Write a composition of about 200 words on the following topic:
    The Importance of a Name You are to write in three parts.
    In the first part, state what people think about names. In the second part, analyze people’s different opinions. In the last part, bring what you have written to a natural conclusion or make a summary.

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答案 The Importance of a Name Sometimes people ponder for months just to think of a good name for their children or for their businesses. Does a nice name really promise a glorious future? People’s opinions differ greatly over this issue. Some believe that a name is no more than a sign. It serves its purpose perfectly as long as it is used conveniently by others. However, others argue that a name has a magic power as to alter people’s impression on and attitude towards the named. One compelling argument involves the renaming of some Chinese Laozihao (old domestic brands). Facing the would-be increasingly bleak business situation last year, six Chinese old brands decided to give themselves new English names. Compared with their old English names, the new ones have given prominence to the history of the brands, while giving English speakers an idea of what they are or what they sell. Therefore, with a new international appearance, the traditional brands have made themselves more popular with customers both at home and abroad. As far as I’m concerned, to a certain degree, a name does create a vivid image in people’s mind, resulting either in fondness or dislike. Thus, one should always be serious at choosing names.

解析     本题是一篇“给定观点型”作文,涉及的题材是“社会热点”。题目要求考生对名字/名称的重要性做出评述,并表达自己的观点。根据题目要求,可谋篇布局如下:
    开头:简述人们对名字/名称的重要性看法不一。
    主体:具体写两种不同的观点。写作时可以侧重其中一种。
    1.有人认为名字只是一个符号。
    2.有人认为名字有着不可思议的力量。举一些中国的老字号重新起名字的例子。
    结尾:总结全文,突出中心观点。
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