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  3. The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It clai

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It clai

admin2021-06-28  15
问题         The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an "education" through games and other entertainment.
        A cartoon man dressed in old-time pilot clothing greets visitors to Admongo. "Call me Haiz," he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
        Its inventors say eight to twelve years old is the age when kids develop their critical thinking abilities. Kids of that age are also a big market target for advertisers.
        The idea behind Admongo is to teach children three things: to identify the advertiser, to know what the advertiser is really saying, and to know what the advertisement is trying to get the child to do.
        Children learn these things through a video game. They create their own game characters. They can choose different skin colours, hairstyles, eye and mouth shapes. Then they begin a trip through adland, where there are ads on buses and hoardings. The players have to find all the marketing in the neighbourhood before they can move on to the next level.
        The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing. One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink, and fast-food restaurants spent more than one and a half billion dollars on advertising to young people last year. The FTC says children are important for three reasons. They buy products. They influence parents and carers to buy. And they are the future adult buyers of the products.
        A recent study says most advertising aimed at children is for foods of the lowest nutritional value. The former first lady Michelle Obama has said she would like to see advertisers marketing healthy foods to children.
Children are important for advertising because they are___________.
选项 A、important for the society
B、the most potential buyers
C、easily influenced by ads
D、easily affected by poor products
答案B
解析 根据倒数第二段最后三句“They buy products. They influence parents and carers to buy. And they are the future adult buyers of the products.”可知，广告商将儿童视为重要对象的原因有三个：儿童会购买产品，他们会影响父母和看护者购买产品，并且他们是这些产品未来的成年购买者。由此可推知，广告商将儿童视为重要目标是因为儿童是最有潜力的购买者。故选B。
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