首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, industry executives had m
As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, industry executives had m
admin
2017-04-20
49
问题
As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, industry executives had more than the coming holiday sales season on their minds.
Apple’s recent foray into video games—with the iPhone, the iPod Touch and its ever-expanding online App Store—is causing as much hand-wringing among old industry players as the global economic slump, which threatens to take the steam out of year-end shopping for the second consecutive year. Among the questions voiced by video game executives; How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players? And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot’em-ups for $30 or more, when Apple’s App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents—or even are free? The concerns highlight an accelerating shift away from hard-core games, which have traditionally driven console sales, to more casual ones played on cellphones. Of the 758 new game titles shown at the Tokyo Game Show, 168 were for cellphone platforms—more than twice as many as in the previous year.
Apple did not participate in the Tokyo Game Show, which ends Sunday. But the company introduced a beefed-up version of the iPod Touch this month, explicitly comparing it as a gaming platform with the Nintendo DS and Sony PlayStation Portable. Apple’s assault could even eat into sales of home consoles like Nintendo’s Wii, Sony’s PlayStation 3 or Microsoft’s XBox, as game-playing quickly becomes centered on cellphones. Many in the industry say that Nintendo, Sony and Microsoft need to explore more radical changes to their businesses, including an emphasis on software rather than hardware and a better way for users to download games.
For game makers like Konami, the iPhone could be an attractive platform because it is cheap and easy to develop games for, with potentially large returns Developing games for sophisticated machines like PlayStation 3 and XBox, on the other hand, is time-consuming and expensive. Decreasing interest from game makers could further hurt Sony, Nintendo and Microsoft, because they rely on solid game lineups to drive console sales. And in turn, lower console sales would mean fewer developers interested in making new games. To bolster sales of its Wii, Nintendo said Thursday that it would cut its price by a fifth in major markets, following similar cuts by Sony and Microsoft for their own consoles. Nintendo is trying to stem a recent slide in popularity of the Wii. The console was a hit with consumers, thanks to its motion-sensitive controller, but sales have stalled, dropping to 2.23 million units in the April-to-June quarter from 5.17 million a year earlier.
A year ago, Nintendo also introduced a new version of its DS handheld device that lets users download digital content, including music, photos, videos and games, via a Wi-Fi connection—a clear imitation of Apple’s App Store. Microsoft, meanwhile, is developing technology that lets people play video games using natural body movements instead of hand-held controllers. In June, the company introduced a prototype of a project code-named Natal, a motion system that combines cameras with voice and face-recognition software. Sony has promised even more hardware wizardry: 3-D video games and a new controller much like the Wii that is shaped like a lollipop and senses motion. Its PlayStation Go portable console, due next month, does away with memory discs and instead relies on downloads from a virtual store. But analysts say hardware is fast losing center stage to software in the game-playing world. What will draw consumers, said Hirokazu Hanamura, president of the Tokyo market research company, Enterbrain, is software prowess, like Apple’s App Store, which already has 21,100 games—far more than Nintendo and Sony combined.
Many within the industry are wary of change. Still, Japan has experience in developing games for cellphones. According to an industry group, Japan’s cellphone game market reached ¥16.25 billion in 2007. Japanese companies have been especially successful in combining mobile phone games with social networking. Gree, a fast-growing site with about 12.6 million users, gets visitors hooked on its social networking service, then offers cellphone games on its mobile version. The company makes money on advertisements and by charging for premium accounts. Some Japanese game developers, meanwhile, have jumped on the iPhone bandwagon. Since Apple first released the iPhone in the United States in 2007, Hudson, a games company, has introduced 26 applications for the App Store and logged 3 million downloads. Hudson plans to increase the pace of development, creating 20 applications a year.
The following are all Apple’s advantages over game console makers EXCEPT that________.
选项
A、Apple’s game devices can also be cell phones and music players
B、Apple’s games are much cheaper and even free
C、Apple offers a much larger variety of games
D、Apple’s controller is light and can sense motion
答案
D
解析
细节题。第五段第四句提到了索尼的游戏手柄是可以感受到动作的,因此,这不是苹果的优势,所以[D]为答案。第二段第二句提到了苹果的游戏平台是手机或是音乐播放器,而传统的游戏平台功能单一,故排除[A];第二段第三句提到了苹果的游戏非常便宜,有的甚至是免费的,与之相比,其他传统游戏平台的游戏则相当昂贵,故排除[B];第五段最后一句提到了苹果公司所提供的游戏数量甚至比任天堂和索尼加起来的都多,故排除[C]。
转载请注明原文地址:https://kaotiyun.com/show/dAzK777K
0
专业英语八级
相关试题推荐
WhichamongthefollowingisNOTAmerica’snewspaperorjournal?
Unlikeanearthquake,ademographicdisasterdoesnotstrikewithoutwarning.Japan’spopulationof127mispredictedtofallto
HowtoGetaPaperPublishedI.Prerequisitedoingmass【B1】______【B1】______collectingmassinformationanddataII.Thingsy
ChineseAmericansIntroduction:AmericansusedtoassociateChineseAmericanswith【B1】______【B1】______I.EarlyimmigrationA.
TeachingEnglishthroughChildren’sLiteratureI.Acase:charactersinchildren’sliterature【B1】______themlearn【B1】______Eng
Onceasourceof【B1】______businessactivity,Japan’skaraokeindustryhassloweddown.Japanesehavelesstosingaboutamid【B2
GlobalwarmingcouldactuallychilldownNorthAmericawithinjustafewdecades,accordingtoanewstudythatsaysasuddenco
Inthe1990s,MicrosoftInternetExplorerbattledNetscapeNavigatorinthegreatWebbrowserwars.Inthe2000s,GoogleandYah
PASSAGEFOURFromthelastfiveparagraphs,whatimpressioncanwegetabouttheman?
随机试题
Althoughthetechnology______intheUK,ithasbeendevelopedonlargescaleintheUS.
患者,男,24岁。自觉疲乏、无力2个月。现症见头晕耳鸣,腰膝酸软,皮肤紫斑,肌肤甲错,胁痛,出血不明显,舌紫暗,脉涩。体检:皮肤黏膜苍白,见瘀点、瘀斑,巩膜无黄染,浅表淋巴结、肝脾不大。实验室检查:WBC2.3×109/L,Hb67g/L,PLT2
患者,男,48岁。确诊慢性粒细胞白血病已2年半,服用马利兰治疗效果较好。近期出现乏力,低热,鼻衄。检查:脾大肋缘下6cm,血红蛋白70g/L,外周血原始粒细胞比例大于20%。应首先考虑的是
根据《证券发行上市保荐业务管理办法》,保荐机构及其保荐代表人履行保荐职责可对发行人行使以下哪些权利()。Ⅰ.对发行人的信息披露文件和提交证监会和证券交易所的其他文件进行事后审查Ⅱ.出席发行人的股东大会、董事会和监事会Ⅲ
由于通货紧缩,某公司不打算从外部融资,而主要靠调整股利分配政策,扩大留存收益来满足销售增长的资金需求。历史资料表明,该公司资产、负债与销售总额之间存在着稳定的百分比关系。现已知资产销售百分比为60%,负债销售百分比为15%,计划下年销售净利率5%,不进行股
已知三维向量空间的一组基为α1=(1,1,0),α2=(1,0,1),α3=(0,1,1),则向量β=(2,0,0)在此基底下的坐标是()。
作为是指行为人_________实施我国刑法所禁止_________行为。
在(16)设计阶段选择适当的解决方案,将系统分解为若干个子系统,建立整个系统的体系结构。
在窗体上画一个命令按钮和一个文本框,其名称分别为Command1和Text1,把文本框的Text属性设置为空白,然后编写如下事件过程:PrivateSubCommand1_Click() a=InputBox("Enteranintege
人的行为主要是学习的结果,而动物的行为主要取决于本能。
最新回复
(
0
)