首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the battle for the young soda drinkers of China, U.S.-based Pepsi-Cola may have found a powerful new weapon: young street sel
In the battle for the young soda drinkers of China, U.S.-based Pepsi-Cola may have found a powerful new weapon: young street sel
admin
2017-02-01
85
问题
In the battle for the young soda drinkers of China, U.S.-based Pepsi-Cola may have found a powerful new weapon: young street sellers toting(背负)backpack soda dispensers.
It may sound trivial, but in China’s teeming(拥挤的)cities, getting cold carbonated drinks into the hands of the young can be a struggle. Vending machines are often out of order, hawkers with pushcarts can’t keep drinks cold enough, and the friendly mom-and-pop comer stores just don’t cut it with teenagers trying to act hip.
The backpack dispensers are the latest twist in a continuing battle between Pepsi-Cola and rival Coca-Cola for China’s soda drinkers. Since 1996, Pepsi has virtually conceded dominance to Coca-Cola in all but a few international markets. Among the exceptions is China, where Pepsi-Cola believes it can make a last stand by appealing to youth. So far, however, it hasn’t gained much ground. Research firm AC Nielsen says a January survey indicated Coca-Cola had captured 47% of China’s market for carbonated beverages—Sprite and Fanta. Pepsi-Cola’s share lagged well behind at 19%, most of which was due to Pepsi, followed by 7-Up and Mountain Dew. Globally, Coca-Cola had a 51% share of beverage sales last year, compared with 21% for Pepsi-Cola.
Coca-Cola’s China marketing director in Hong Kong, John Cheung, says his firm tried backpack dispensers in China a few years ago but decided they weren’t paying off because the drinks warmed up too quickly. But Pepsi-Cola’s Tan says the dispensers his company uses—made by U.S.-based Thirst Enders International—keep the rate of warming to a minimum: two degrees an hour on a hot day. With shoppers in Chengdu gulping down the 32 cups in each tank within an hour, the drinks are always cool.
Cheung admits that another reason for Coca-Cola’s disappointing results was that it picked older, unemployed adults to wear the dispensers, rather than upbeat young people. Pepsi-Cola avoided that mistake by recruiting from universities. "We want people who can be identified by the young customers with selling the drinks," says Tan. "They need to be young, energetic and outgoing."
Pepsi-Cola also has used the dispensers in the Philippines and Singapore for promotions and sporting events. In China, it may start using them at soccer games—it sponsors the country’s premier league. Tan says he wants to take the packs nationwide "as soon as possible". That will mean convincing bottlers and distributors to stump up $1,000 for each pack.(Under Pepsi-Cola’s arrangements with its local partners, the partners bear the full cost.)
Coca-Cola’s Cheung admits he’s watching Pepsi-Cola’s gambit(策略)carefully. "If the day comes that the backpack is such a big advantage," he says, "We’ll use them too."
What is John Cheung’s attitude towards the feasibility of the backpack strategy?
选项
A、Optimistic.
B、Disappointed.
C、Doubtful.
D、Cautious.
答案
D
解析
在第4段和第5段,John Cheung分析了可口可乐公司使用背包式饮料机失败的原因,这似乎表明他对饮料机很失望,但在末段他却表示如果百事可乐公司的策略证明有用的话,他们也会跟着采用,其中的carefully表明他对饮料机的看法是审慎的,因此D为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/dKF7777K
0
大学英语六级
相关试题推荐
A、Inthelibrary.B、Inausedbookstore.C、Inthestreet.D、Inahistoricalmuseum.B
A、Patrollingthestreets.B、Doingundercoverwork.C、Doingdetectivework.D、Supervisinginvestigations.D
A、Becausehumanbeingsarepowerfulenoughtokilloneanother.B、Becauseeveryspecieswillbecomeextinctbynaturalselection
Itwasgoingtohaveroughlytheeffectofaneutronbombattackonhighstreetsandshoppingmalls.Thebuildingswouldbeleft
Itwasgoingtohaveroughlytheeffectofaneutronbombattackonhighstreetsandshoppingmalls.Thebuildingswouldbeleft
A、Potentialofhumanendurance.B、Superpowerofmagicians.C、Communicationwithsupernaturalforces.D、Streetmagic.A短文先引用David
A、ItisonthePinkStreet.B、ItisonthePineStreet.C、Itisattheriverside.D、Itisnexttotheopenmarket.B男士说,开车一直开到Pi
A、Byspendingtaxmoneytocleanabandonedcarsoffthestreet.B、Bytowingthemwiththemoneyfromtherecyclingofmetalint
A、Overamillionabandonedcarsaretowedfromthestreetseachyear.B、Onethirdofthenation’scarsareabandonedinthestre
随机试题
A、消除B、肝肠循环C、生物转化D、生物等效性E、酶诱导作用药物随胆汁进入小肠后被重吸收的现象
对患者的诊断最可能为不会引起伴有胸节水平感觉障碍的截瘫疾病为
属于免疫机制引起白细胞减少的是
电路如图所示,设二极管均为理想元件,则D1、D2、D3的工作状态为()。
下列经济业务中属于现金流出的项目是()。
有A和B两个互斥的投资项目,A项目的年限为6年,资本成本为8%,净现值12441万元,内涵报酬率19.73%;B项目的年限为3年,资本成本为10%,净现值为8324万元,内涵报酬率32.67%,下列说法正确的是()。
趋同进化:指不同生物物种在进化过程中由于适应相似的环境而呈现出外形上的相似性。下列属于趋同进化的是()。
分析限制我国汽车自主创新的因素,以及政府该如何做。
对于上市公司而言,有分红的企业才能发行新的股票。可是,如果一个企业有分红,那它就不需要资金。如果它需要融资,就没有办法分红。如果以上陈述为真,以下哪项陈述不可能真?
【26】【38】
最新回复
(
0
)