首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands
admin
2019-09-27
47
问题
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can【D1】___________ they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge【D2】___________ in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two 【D3】___________types of thinking.On the one hand, there’ s "heuristic processing" , which involves very shallow thought and is based on very simple rules: 1) buy what you recognize, 2) choose what you did last time, or 3) choose what a 【D4】___________ suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, "systematic processing" involves much 【D5】___________of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
【D5】
Consumers are creatures of habit:they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge amounts of money in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two fundamental types of thinking.On the one hand, there’s “heuristic processing”, which involves very shallow thought and is based on very simple rules:1) buy what you recognize, 2) choose what you did last time, or 3) choose what a trusted source suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, “systematic processing” involves much deeper levels of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
选项
答案
deeper levels
解析
转载请注明原文地址:https://kaotiyun.com/show/dLfK777K
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
Theabilitytostoreknowledgemakescomputersdifferentfromeveryothermachine______invented.
Readthefollowingpoemandwriteanessayinwhichyoudiscussitsmoralandexpressyourpersonalviews.
scientistsswimming(录音中提到“Andthere’salsosomeamazingfilmofscientistsswimmingsidebysidewithhugeseacreatureslikegia
Whichworddoesnotlogicallybelonginthelistbelow?glance,anchor,charge,casino,arcade
ThenativepeopleofNorthandSouthAmericaweregiventhename"Indians"bythe【21】ChristopherColumbus.Hethoughthehadre
Sincemovingpictureswereinventedacenturyago,anewwayofdistributingentertainmenttoconsumershase【66】aboutonceever
有些发明家利用技术帮助人们高效工作或与世界各地的亲朋好友保持联系。(stayconnected)
A、Marymayhavetakenawrongtrain.B、Marywon’tcometotheconference.C、Marywillmissthenexttrain.D、Marymaybelatefo
A、Shewillsavestampsfortheman’ssister.B、Shecan’tgivestampstotheman’ssister.C、Shewillnolongergetlettersfrom
Allthestudentsweresurprisedthattheirteam_____thegame.
随机试题
A、4πB、3πC、2πD、πA
护士给予慢性心衰患者的饮食指导不妥的是
金本位制下的汇率制度属于()。
在理解重要性概念时,下列表述中不正确的是()。
人际交往中,在作介绍时,一般()要等()先伸手后才能握手。()
决定教育永恒性的是教育的_______。
毛泽东思想是马克思列宁主义与中国实际相结合的产物,它对马克思主义既有继承,又有发展创新,在政治、经济、军事、文化以及哲学各方面,都有自己独创性的成果。下列属于毛泽东思想关于社会主义革命和社会主义建设理论中独创性成就的是()。
一、注意事项1.申论考试是对应试者阅读理解能力、综合分析能力、提出和解决问题能力和文字表达能力进行考查的考试。2.作答参考时限:阅读材料40分钟,答卷110分钟。3.仔细阅读给定资料,按照后面提出的申论要求依次作答。二、给定资料
奥地利科学家魏格纳偶然发现地图上大西洋西岸的海岸线凹凸相反,经过查阅资料和苦苦思索,形成了一种设想:由于某种驱动力,把原本连在一起的非洲和南美洲两块大陆分裂开来,天长日久,便为大西洋所隔,于是提出了“大陆漂移”说。这段话说明
A、Itwillconfineustothefourwalls.B、Wewillhaveunlimitedfreedom.C、Therichwillbeevenricher.D、Educationwillbewi
最新回复
(
0
)