首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2016-02-23
68
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M6】
选项
答案
designing一designed
解析
语法错误。design的逻辑主语是program,两者构成动宾关系,此处design应该用过去分词形式表被动.意为“这些项目被设计用来帮助营销过程和测量营销结束。”
转载请注明原文地址:https://kaotiyun.com/show/dvKO777K
0
专业英语八级
相关试题推荐
WilliamFaulknerwastheforemostAmerican______writerofthe20thcentury.
AnEnglishnewspaperiscurrentlyrunningadiscussiononwhetheryoungpeopleinChinatodayare(not)moreself-centredandun
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Inthe______century,theideathatbeneaththedifferencesalllanguagesareessentiallythesameinnaturesurfacedagain.
AtthePradoMuseuminMadridvisitorscanpeerintothepastinanewexhibitof19thcenturyphotographs,whichshowartworks
HarryPotter:TheEndIsHereWhatalotofcommotionoverabook.Notsince19th-centuryNewYorkersanxiouslycrowdedthe
随机试题
整个供应链管理的起点是()
提示溃疡病急性穿孔时有价值的体征是()
如题3—29图所示两个触发器的状态图,这两个触发器分别是()。
周先生每月的工资3000元,虽然平时收入不高,但其每年年底可获得大约20万元的年终奖。周先生有半年内贷款买车的意愿,并有购买房屋的打算。()适宜采用等额本金还款方式。
20×1年10月20日,甲公司以每股6元的价格自二级市场购入乙公司股票100万股,支付价款600万元,另支付相关交易费用4万元。甲公司将其购入的乙公司股票分类为可供出售金融资产。20×1年12月31日,乙公司股票的市场价格为每股5元。20×2年12月31日
现代共和党主义
美国心理学家、行为学家马斯洛把人的需要分为几个层级()
(1)a>0,b
下列叙述中正确的是
Howmanypeoplelosttheirlivesworldwideinemergenciesin2008?
最新回复
(
0
)