首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2016-02-23
53
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M6】
选项
答案
designing一designed
解析
语法错误。design的逻辑主语是program,两者构成动宾关系,此处design应该用过去分词形式表被动.意为“这些项目被设计用来帮助营销过程和测量营销结束。”
转载请注明原文地址:https://kaotiyun.com/show/dvKO777K
0
专业英语八级
相关试题推荐
HowtoReadEffectivelyManystudentstendtoreadbookswithoutanypurpose.Theyoftenreadabookslowlyandingreatdetai
AnEnglishnewspaperiscurrentlyrunningadiscussiononwhetheryoungpeopleinChinatodayare(not)moreself-centredandun
A、showedhisworry.B、showedhisconcern.C、expressedhisdoubt.D、expressedhissatisfaction.D
Atthebeginningofthe17thcenturytheEnglishlanguagewasbroughttoNorthAmericabycolonistsfromEnglandwhousedthela
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
TheAnglo-SaxonsbegantosettleinBritainin______century.
AtthePradoMuseuminMadridvisitorscanpeerintothepastinanewexhibitof19thcenturyphotographs,whichshowartworks
随机试题
糖皮质激素治疗肾病综合征应遵循的原则是()
下列国家中,属于太平洋的一个群岛国家,地形复杂,地震频发的是()
腰椎间盘突出切除术最适宜的手术体位是()
脾胃虚弱患者应忌食
水痘最常见的并发症是
关于施工总承包模式特点的说法,正确的是()。
【2015年吉林辽源.单选】小学开展经典诵读活动时,对传统文化要取其精华,去其糟粕。这说明教育对文化具有()。
阅读下面材料,并回答问题:材料1:杨先生和李女士是一对夫妻。一天,杨先生打了李女士一拳头,结果,李女士的面容被毁,其婚姻也随之解体了。邻居和同事纷纷猜测:杨先生为什么打人?禀性暴躁?仅仅是一时冲动?为了专门毁掉他人面容?为了毁掉他人婚姻?双方厮打
Theunpleasanttasteofthemedicineprescribedbyafamousdoctor______inhismouthforhours.
Wealllaugh.Weallhurt.Weallmakemistakes.Wealldream,That’slife.It’sajourney.Pleasefollowtheserulestomaketh
最新回复
(
0
)