首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
admin
2021-06-15
53
问题
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s coming from a variety of sources. Clients, fearful that they are missing out on some mysterious "next wave", demand some kind of whiz - bang(尖端)demonstration of technology from agencies. Industry publications continuously tout the latest and greatest electronic innovations. College kids enter the marketplace armed with computer literacy completely alien to many veteran practitioners. And in some cases, members of the media demand that information be packaged to accommodate their particular technological preferences.
Is technology now the tail wagging dog? The answer, unequivocally, is no. Technology remains what it has always been, a tool used by professionals to help them do their jobs. All of this millennium talk has produced an unnecessary level of anxiety about the necessity of technological innovation—the idea that you are light-years behind unless you are light-years ahead. Relax! The foundations of good public relations remain the same: anticipating and meeting the needs of clients and the media, and providing informed and useful counsel. Solid research, strong writing skills, creativity, and an appreciation for the values of the media are the backbone of the profession, regardless of how information is packaged.
Even if the speed of information transmission is increasing, high tech isn’t for everyone. All clients don’t need individual web pages and summaries of chat room activity. When considering applications of new technologies, consider the audiences for your client. Are they comfortable with technology? Do they have access to the distribution systems you are considering? Do they have the skills and knowledge to use these systems? Do they navigate the web, use CD - ROM or even own a VCR?
Consider the image of the company itself. The delivery system is part of the message and contributes to the overall image, so the practitioner should consider how that system affects the client, the product, and the audiences.
Yes, a web page can be a cost-efficient communication tool when you consider the minimal media cost. But once it’s up and running, you’ve got to keep it fresh, and that means a continual allocation of time and specialized resources. In the hyper-speed model of communications, nothing is older than information that is both outdated and on-line. And to information consumers, your web page will cease to be a source if it isn’t kept current. In the last presidential election, more than one candidate had problems with their personal web pages because webmasters were not kept up to date on changes in campaign strategy and messages. The gap between what the candidate was saying and what the web page was showing became a story in itself. If you’re going to have a presence on the Internet, you have to budget for regular maintenance. Otherwise, you are putting a sign up that says "too cheap to be relevant. "
It is implied in the last paragraph that a web page______.
选项
A、can usually provide the viewers with the latest information
B、is not a good idea unless its information is updated constantly
C、may take more money to be set up and kept running than imagined
D、can find extensive applications in presidential elections
答案
B
解析
根据文章最后一段第二、三、四句“But once it’s up and running,you’ve got to keep it fresh,and that means a continual allocation of time and specialized resources.In the hyperspeed model of communications,nothing is older than information that is both outdated and online.And to information consumers,your web page will cease to be a source if it isn’t kept current.”可知,网页制作成功并使用后,必须要经常更新。因为对信息消费者来说,如果你不及时更新它,反而总是保留陈旧信息在那里,就没有什么存在的价值了。据此判断,答案是B。
转载请注明原文地址:https://kaotiyun.com/show/dwTO777K
0
考博英语
相关试题推荐
EqualRights______hasbeenpassedthatshouldbenefitall.
Shewasan______writerbecauseshepersuadedalotofpeopletoseethetruthofherideas.
PeopleweresurprisedtofindthatMr.Johnsonhadtheabilityto______everythinghewasinvolvedin.
Isitproperforthegovernmentto______publicopinionthroughself-serving,one-sidedjournalism?(2006年厦门大学考博试题)
Inhisbookonbiotechnology,Rifkin______that"fornow,themostimportantissueathandistomakethenewscienceandtechn
InmostoftheUnitedStates,themorningnewspaperis______byschool-agechildren.
Therepublicationofthepoet’smostrecentworkswillcertainly______hisnationalreputation.
Specialsoftwarehasbeenusedtoenablepassengerstocallfortaxiatalowprice,payment______bydirectdebitoftheircred
ThedevelopmentandwidespreaduseofcomputertechnologyandtheInternethavetransformedhowwecommunicate,howwecommunica
随机试题
_______是行政权力的根本来源。
患者,女,43岁。以“右下腹疼痛、腹泻半年”来诊。经X线钡剂灌肠及结肠镜检查诊为溃疡型肠结核。以下关于患者消化道症状的描述中,哪项是错误的
根据《中华人民共和国广告法》,可做广告的药品是
建设项目景观影响评价程序中首先应()。
证券具有流通性,又称为变现性。证券的流通是通过()来实现。
简述要揭示幼儿心理发展的原因和机制,需要探讨的几个问题。
根据以下资料,回答116-120题。根据所给的材料,不能得出的结论是()。
根据所给资料,回答以下问题。与上月相比,2015年5月的多晶硅平均进口价格约:
IntestsforPironoma,aseriousdisease,afalsepositiveresultindicatesthatpeoplehavePironomawhen,infact,theydonot
Itwasnotuntiltheaccidenthappened______.
最新回复
(
0
)