首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s comin
admin
2021-06-15
72
问题
Web browsers! Interactive software! There’s a lot of new technology talk going on in public relations these days, and it’s coming from a variety of sources. Clients, fearful that they are missing out on some mysterious "next wave", demand some kind of whiz - bang(尖端)demonstration of technology from agencies. Industry publications continuously tout the latest and greatest electronic innovations. College kids enter the marketplace armed with computer literacy completely alien to many veteran practitioners. And in some cases, members of the media demand that information be packaged to accommodate their particular technological preferences.
Is technology now the tail wagging dog? The answer, unequivocally, is no. Technology remains what it has always been, a tool used by professionals to help them do their jobs. All of this millennium talk has produced an unnecessary level of anxiety about the necessity of technological innovation—the idea that you are light-years behind unless you are light-years ahead. Relax! The foundations of good public relations remain the same: anticipating and meeting the needs of clients and the media, and providing informed and useful counsel. Solid research, strong writing skills, creativity, and an appreciation for the values of the media are the backbone of the profession, regardless of how information is packaged.
Even if the speed of information transmission is increasing, high tech isn’t for everyone. All clients don’t need individual web pages and summaries of chat room activity. When considering applications of new technologies, consider the audiences for your client. Are they comfortable with technology? Do they have access to the distribution systems you are considering? Do they have the skills and knowledge to use these systems? Do they navigate the web, use CD - ROM or even own a VCR?
Consider the image of the company itself. The delivery system is part of the message and contributes to the overall image, so the practitioner should consider how that system affects the client, the product, and the audiences.
Yes, a web page can be a cost-efficient communication tool when you consider the minimal media cost. But once it’s up and running, you’ve got to keep it fresh, and that means a continual allocation of time and specialized resources. In the hyper-speed model of communications, nothing is older than information that is both outdated and on-line. And to information consumers, your web page will cease to be a source if it isn’t kept current. In the last presidential election, more than one candidate had problems with their personal web pages because webmasters were not kept up to date on changes in campaign strategy and messages. The gap between what the candidate was saying and what the web page was showing became a story in itself. If you’re going to have a presence on the Internet, you have to budget for regular maintenance. Otherwise, you are putting a sign up that says "too cheap to be relevant. "
It is implied in the last paragraph that a web page______.
选项
A、can usually provide the viewers with the latest information
B、is not a good idea unless its information is updated constantly
C、may take more money to be set up and kept running than imagined
D、can find extensive applications in presidential elections
答案
B
解析
根据文章最后一段第二、三、四句“But once it’s up and running,you’ve got to keep it fresh,and that means a continual allocation of time and specialized resources.In the hyperspeed model of communications,nothing is older than information that is both outdated and online.And to information consumers,your web page will cease to be a source if it isn’t kept current.”可知,网页制作成功并使用后,必须要经常更新。因为对信息消费者来说,如果你不及时更新它,反而总是保留陈旧信息在那里,就没有什么存在的价值了。据此判断,答案是B。
转载请注明原文地址:https://kaotiyun.com/show/dwTO777K
0
考博英语
相关试题推荐
Intellectualpropertyisakindof______monopoly,whichshouldbeusedproperlyorelsewoulddisrupthealthycompetitionorde
EqualRights______hasbeenpassedthatshouldbenefitall.
Thedisagreementovertraderestrictionscouldseriously______relationsbetweenthetwocountries.(2015年北京航空航天大学考博试题)
LawyerhaveaterriblehabitofusingLatinandindustry______tomystifypeopleandthemselvesmorevaluable.(2002年复旦大学考博试题)
PeopleweresurprisedtofindthatMr.Johnsonhadtheabilityto______everythinghewasinvolvedin.
The______ofaccidentsonthatroadgivesthedoctorsalotofwork.
Thefull______ofchangesincomputertechnologywillbefeltwithinthenextfewyears.(2002年春季上海交通大学考博试题)
ThedevelopmentandwidespreaduseofcomputertechnologyandtheInternethavetransformedhowwecommunicate,howwecommunica
ThedevelopmentandwidespreaduseofcomputertechnologyandtheInternethavetransformedhowwecommunicate,howwecommunica
ThedevelopmentandwidespreaduseofcomputertechnologyandtheInternethavetransformedhowwecommunicate,howwecommunica
随机试题
考生文件夹下存在一个数据库文件“samp2.mdb”,里面已经设计好“tStud”、“tCourse”、“tScore”三个关联表对象和一个空表“tTemp”。试按以下要求完成查询设计:(1)创建一个查询,查找并显示简历信息为空的学生的“学号”、“姓名”
简要说明商号权的概念及内容。
男性,45岁。逐渐乏力、心慌2个月来诊,病后偶有上腹部不适,进食正常,体重略有下降,大小便正常,既往体健。查体:贫血貌,皮肤未见出血点,浅表淋巴结不大,巩膜无黄染,心肺腹检查未见明显异常。化验Hb78g/L,MCV75fl,MCHC29%,WBC7
组成中含有麻黄的方剂是()组成中含有蜀椒的方剂是()
危险废物贮存设施应选在地质结构稳定,地震烈度不超过( )的地区内。
2010年以后,各大商业银行逐渐取消了住房贷款的优惠利率。北京、上海都出台了房屋限购令。中国人民银行也在年内5次上调存款准备金率。中国人民银行也在3年内首次加息。根据以上材料,回答下列问题:中国人民银行的加息政策表明()。
低碳经济是指在可持续发展理念指导下,通过技术创新、制度创新、产业转型、新能源开发等多种手段,尽可能地减少煤炭、石油等高碳能源消耗,减少温室气体排放,达到社会经济发展与生态环境保护双赢的一种经济发展形态。根据上述定义,下列不符合低碳经济理念的是()。
某国研究机构选取患有妊娠糖尿病的初孕妇和非妊娠期糖尿病的初孕妇各50例为研究对象,分别为“观察组”和“对照组”,对两组产后糖尿病的发病情况进行观察和跟踪。结果发现100例患者中产后糖尿病的发病患者共计46例,“观察组”和“对照组”的产后糖尿病患者分别为40
以下标志中,可以成为注册商标的是()
(1)Inwalksthesethreegirlsinnothingbutbathingsuits.I’minthethirdcheck-outslot,withmybacktothedoor,soIdon
最新回复
(
0
)