首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
医学
It used to be that a corporation’ s capital consisted of tangible assets such as buildings, machines , and finished goods. But,
It used to be that a corporation’ s capital consisted of tangible assets such as buildings, machines , and finished goods. But,
admin
2013-10-31
76
问题
It used to be that a corporation’ s capital consisted of tangible assets such as buildings, machines , and finished goods. But, in the information economy, value has shifted rapidly from tangible to intangible assets, such as management skills and customer loyalty. But how do you measure intangible assets?
Karl Erik Sveiby began trying to answer that question as a magazine publisher in Sweden and went to become Scandinavia’ s leading authority on knowledge-based businesses. In his latest book, The New Organizational Wealth, he offers insights into valuing and managing intangible assets.
Noting that Microsoft Corporation, the world’ s largest software firm, once traded at an average share price of $ 70 at a time when its book value was $ 7 , Sveiby asks: " What is it about Microsoft that makes it worth 10 times the value of its recorded assets? What is the nature of that additional value that is perceived by the market but not recorded by the company?"
Sveiby’ s answer is intangible assets, which he defines as employee competence, internal structures(systems, patents, etc.), and external structures(customer and supplier relationships and the organization’ s image). Because of these factors, it follows that owners hold a kind of intangible equity in the company, in addition to tangible assets such as cash and accounts receivable.
Since knowledge is a key intangible asset, the ability to transfer knowledge from one employee to another, or from outside sources to employees, is a key business capacity, in Sveiby’ s view. The greater the transfer of knowledge, the more overall employee competence improves. The best method for transferring knowledge, says Sveiby, is through direct experience with a subject rather than simply listening to someone or reading about it.
Experience enables learning more than overt teaching because people acquire knowledge tacitly, by observation and listening in an unstructured environment. And, he adds, people will more readily learn from an activity if they enjoy it.
Once the flow of information within an organization is managed properly, the competence of the organization increases, and the relations with customers improve. But Sveiby also points out that knowledge and information are not the same thing. Information has no value until it becomes integrated knowledge and therefore useful.
In the information economy, it is a challenge______.
选项
A、to place a high value on intangible assets
B、to transfer tangible into intangible assets
C、to change the concept of assets
D、to quantify intangible assets
答案
D
解析
文章首段提出问题,即在信息时代,怎样measure intangible assets成为挑战,故D项正确。
转载请注明原文地址:https://kaotiyun.com/show/eBU3777K
本试题收录于:
医学博士外语题库考研分类
0
医学博士外语
考研
相关试题推荐
Cultureshockmightbecalledanoccupationaldiseaseofpeoplewhohavebeensuddenlytransplantedabroad.Likemostailments,
A、Topresenttheadvantagesanddisadvantagesoflifeinsurance.B、Toencouragepeopletobuylifeinsurance.C、Totellpeopleh
Peoplecanbeaddictedtodifferentthings—e.g.,alcohol,drugs,certainfoods,oreventelevision.Peoplewhohavesuchanad
Peoplecanbeaddictedtodifferentthings—e.g.,alcohol,drugs,certainfoods,oreventelevision.Peoplewhohavesuchanad
Dry-cleaningmachinesthatuseliquidcarbondioxideasasolventwillgoonsaleintheUSnextyear—thankstochemistsinNort
Dry-cleaningmachinesthatuseliquidcarbondioxideasasolventwillgoonsaleintheUSnextyear—thankstochemistsinNort
Dry-cleaningmachinesthatuseliquidcarbondioxideasasolventwillgoonsaleintheUSnextyear—thankstochemistsinNort
Microsoftisnolongertheworld’sbiggestcompany【C1】______marketcapitalization.ThreeotherU.S.companieshaveovertaken【C
Microsoftisnolongertheworld’sbiggestcompany【C1】______marketcapitalization.ThreeotherU.S.companieshaveovertaken【C
Microsoftisnolongertheworld’sbiggestcompany【C1】______marketcapitalization.ThreeotherU.S.companieshaveovertaken【C
随机试题
脊髓损伤病人损伤平面以下同侧肢体的运动及深感觉消失,对侧肢体的痛觉和温度觉消失,提示【】
女,37岁。闭经半年,雌激素试验(+),FSH>40U/L。闭经诊断为
已知对乙酰氨基酚成人剂量1次500mg,一个体重10kg的11个月的婴儿感冒发热.按体表面积公式法计算该患儿一次剂量应为
下列哪项不属于护士违反法定义务的表现
如果丙大学使用的50台电脑出现质量问题,应向谁主张违约责任?丁公司出租电脑的行为是否侵犯M软件的出租权?为什么?
( )模块的主要功能是对软件的各个子系统进行统一的操作管理和数据维护。
《会计核算软件基本功能规范》中对记账凭证的编号的规定包括( )。
下列各项经济业务中,能引起企业资产和所有者权益总额同时发生变动的是()。
以募集方式设立股份公司的,发起人认购的股份不得少于公司股份总数的30%,其余部分向社会公开募集。()
Readthearticlebelowandchoosethebestsentencefromthelistonthenextpagetofilleachofthegaps.Foreachgap(1-
最新回复
(
0
)