首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about public image. Choose the best word to fill each gap, from A, B, C or D. For each question 19—33, ma
Read the article below about public image. Choose the best word to fill each gap, from A, B, C or D. For each question 19—33, ma
admin
2011-01-22
42
问题
Read the article below about public image.
Choose the best word to fill each gap, from A, B, C or D.
For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
There is an example at the beginning.
Significane of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders(股东), by the financial community, by the communities in which it operates, and by the federal and local C
Public image is controllable (19)…just as the product, price, place, and promotional efforts are.
A firm’s public image (20)…a vital role in the attractiveness of the firm and its products to employees, customers, (21)…to such outsiders as stockholders, suppliers, creditors(债权人), government officials, as well as diverse special groups. With some things it is (22)… to satisfy all the diverse publics: for example, a new highly automated(自动化的)plant may meet the approval of creditors and stockholders, but (23)…will undoubtedly find resistance from employees who see (24)…threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25)…low quality products and false claims would be widely looked down upon.
A firm’s public image, (26)…it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27)… a quality image, this is not easily countered or imitated by competitors. (28)…an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29)…favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30)…firms in the same industry without such a good reputation and public image.
(31)…of factors affect the public image of a corporation. (32)…include physical facilities, contacts of outsiders with company employees, product quality and dependability(可靠性), prices (33)…competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、They
B、It
C、Some
D、Most
答案
A
解析
这里所给的四个短语和单词都有" 许多" 的意思,但a great deal of和an amount of修饰不可数名词;如用many,应是Many factors。只有a number of是正确的。
转载请注明原文地址:https://kaotiyun.com/show/eIoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutInnovation.Whicharticle(A,B,C,DorE)doeseach
Readthearticlebelowaboutfoundationsofbusiness.ChoosethecorrectwordorphrasetofilleachgapfromA,B.C,orD.For
LookatthestatementsbelowandatthefiveextractsfromanarticleaboutWebhostingprovider,itsresellerandoutsourcing.
Readthetextbelowaboutsupplychain.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincorrect
Readthetextbelowaboutsupplychain.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincorrect
Readthearticlebelowaboutdecisionrightsinacompany.ChoosethecorrectwordorphrasetofilleachgapfromA,B,C,orD
Readthearticlebelowaboutdecisionrightsinacompany.ChoosethecorrectwordorphrasetofilleachgapfromA,B,C,orD
Readthearticlebelowaboutdecisionrightsinacompany.ChoosethecorrectwordorphrasetofilleachgapfromA,B,C,orD
Readthetextbelowaboutafter-saleservice.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyinc
随机试题
ItoldhimabouthowtogetherebutperhapsI________himamap.
维修汽车空调系统有哪些注意事项?
提高注水泥塞质量的措施,除了设备、所下管柱的准确性和施工组织工作外,还应做好哪几个环节的工作?
有语句typedefint*ST;STp;则p的类型是_________。
人类传播史上竖起的第三座重要的里程碑是()
SQLSERVER2000的数据库文件的扩展名是__________。
“者,所以行血气而营阴阳,濡筋骨,利关节者也”。
质量手册是规定企业组织建立质量管理的文件,对企业质量体系作系统、完整和概要的描述。它的基本内容一般应包括()。
导游服务具有社会性这一属性,是因为()。
凡凡已经33个月了,今年2月份开始上幼儿园,前两个月表现很好,在别的孩子哭闹的那段日子,她很乖,表现很出色。可是从3月中旬开始她就呈现出严重的焦虑症状:上学的路上就开始说不上幼儿园,在学校有时会无缘无故地哭、不想午睡、睡觉有时会惊醒说梦话,梦见外婆打她(其
最新回复
(
0
)