首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
[A]Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: sellin
[A]Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: sellin
admin
2019-06-03
68
问题
[A]Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: selling the correct product at the proper place, selling it at a price determined by demand , satisfying a customer’ s need and wants, and producing a profit for the company.
[B]Because products are often marketed internationally, distribution has increased in importance. Goods must be at the place where the customer need them or bought there. This is known as place utility: it adds value to a product. However, many markets are separated from the place of production, which means that often both raw materials and finished products must be transported to the points where they are needed.
[C]The terms market and marketing can have several meanings depending upon how they are used. The term stock market refers to the buying and selling of shares in corporations, as well as other activities related to stock trading and pricing. The important world stock markets are in London, Geneva, New York, Tokyo and Singapore. Another type of market is a grocery market, which is a place where people purchase food. When economists use the word market, they mean a set of forces or conditions that determine the price of a product, such as the supply available for sale and the demand for it by consumers. The term marketing in business includes all these meanings, and more.
[D]In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services, such as financing , standardization and grading, and the related risks.
[E]Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. Instead of concentrating solely on product, the company must consider the desires of the consumer. And this is much more difficult since it involves human behavior. Production, on the other hand, is mostly an engineering problem. Thus, demand and market forces are still an important aspect of modem marketing, but they are considered prior to the production process.
[F]The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product, or what the market for the product is before production begins. This is very different from making a product and then thinking about how to sell it.
[G]Raw materials requiring little or special treatment can be transported by rail, ship of barge at low cost. Large quantities of raw materials travels as bulk freight but finished products that often require special treatment, such as refrigeration or careful handling, are usually transported by truck, this merchandise freight is usually smaller in volume and required quicker delivery. Merchandise freight is a term for the transportation of manufactured good. Along all points of the distribution channel various amounts of storage are required. The time and manner of such storage depends upon the type of product. Inventories of this stored merchandise often need to be financed.
Order:
选项
答案
C
解析
通过浏览选项,我们发现文章主要是讲市场和营销。而C项引入了“市场”和“营销”的概念(The terms market and marketing can have several meanings depending upon how they are used.The term stock market refers to…;The term marketing in business includes…),作为首段最为合适。而第二段(D项)句首说In the past,the concept of marketing emphasized sales(在过去,营销的概念强调销售),这说明C项作为第一段是符合逻辑的。
转载请注明原文地址:https://kaotiyun.com/show/eJnZ777K
0
考研英语一
相关试题推荐
Onhowtheworldhaschangedoverthelast50years,notallofithasbeengood.Asyouarelookingfororganicfoodinformatio
Olderpeoplemustbegivenmorechancestolearniftheyaretocontributetosocietyratherthanbeafinancialburden,accordi
Whatimpactcanmobilephoneshaveontheirusers’health?Manyindividualsareconcernedaboutthesupposedilleffectscaused
Thecountry’sinadequatementalhealthsystemgetsthemostattentionafterinstancesofmassviolencethatthenationhasseen
Inhernovelof"Reunion,AmericanStyle",RonaJaffesuggeststhataclassreunion"ismorethanasentimentaljourney.Itisa
Inhernovelof"Reunion,AmericanStyle",RonaJaffesuggeststhataclassreunion"ismorethanasentimentaljourney.Itisa
WilltheEuropeanUnionmakeit?Thequestionwouldhavesoundedstrangenotlongago.Noweventheproject’sgreatestcheerlead
TheUS$3-millionFundamentalPhysicsPrizeisindeedaninterestingexperiment,asAlexanderPolyakovsaidwhenheacceptedt
Inarareunanimousruling,theUSSupremeCourthasoverturnedthecorruptionconvictionofaformerVirginiagovernor,Robert
"What’sthedifferencebetweenGodandLarryEllison?"asksanoldsoftwareindustryjoke.Answer:Goddoesn’tthinkhe’sLarry
随机试题
国民账户体系首创于()
A.葡萄糖B.血糖C.糖原D.脂肪E.淀粉植物中的多糖称为
某总承包企业拟开拓国内某大城市工程承包市场。经调查该市目前有A、B两个BOT项目将要招标。两个项目建成后经营期限均为15年。经调研,收集和整理出A、B两个项目投资与收益数据,见表6-1。基准折现率为6%,资金时间价值系数见表6-2。【
下列填筑材料中,适宜路堤填筑的是()。
夫妻之间有的权利义务关系不包括()。
依据是否有明确教育主题来划分,班会可以分为()和常规班会两种形式。
过去,有过食品安全问题。但是,老百姓_____的恐惧心理远没有现在这么强烈。那时,地方政府对食品安全看得严、抓得紧。如今,一些地方政府职能部门“缺位”了,松劲了,在市场主体不讲诚信追求利润最大、食品原料污染较重、行业整体水平不高诸因素的作用下。食品安全问题
某水箱高为80厘米,侧面有一条与地面平行的裂缝,裂缝每分钟渗水0.4立方分米。现用一个每分钟注水1立方分米的水管向水箱注水,注到一半时用40分钟,再过50分钟注满。则裂缝距离底面的高度为:
“十月革命一声炮响,给中国送来了马克思主义。”这是说
______thediagramshows,thesumspentontobaccoisnearlyaslargeasthatspentonalcohol.
最新回复
(
0
)