2. 外语
  3. Look at the notes below. Some information is missing. You will hear a presentation on performance of one company. For each quest

Look at the notes below. Some information is missing. You will hear a presentation on performance of one company. For each quest

admin2014-02-18  49
问题 Look at the notes below.
Some information is missing.
You will hear a presentation on performance of one company.
For each question(16-22), fill in the missing information in the numbered space using a word, numbers or letters.
After you have listened once, replay the recording.
                     COMPANY PERFORMANCE
Trends from【B1】______to 2010:
(i)Sales in our【B2】______grew quite slowly, especially in terms of【B3】______, which subsequently led to a slight decrease of our【B4】______.
(ii)A steady improvement of our【B5】______among target consumers due to our successful and effective【B6】______.
(iii)A sharp rise in profits is due to careful【B7】______.
【B6】
Presenter:
    And so now I’d like to move on to the trends for 2009 — 2010. We saw that sales in our key markets grew quite slowly, especially in terms of exports. This led to a subsequent slight decrease in our market share. This is probably due to the global slowdown. However, to offset this, market research shows that there was a steady improvement in our brand image among target consumers. This proves the success and effectiveness of our current marketing campaign, and we will be making an increased investment in this area for the next financial year. Due to careful cost controls, we managed to see a sharp rise in profits, and we expect this to continue for at least the next year. Now, I’m going to hand you over to Ms. Xie, who’s going to be giving you more details on the logistics figures ...
选项
答案marketing campaign
解析 marketing campaign意为“市场促销活动”，由“This proves thesuccess and effectiveness of our currentmarketing campaign．”可知答案。
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本试题收录于： BEC初级听力题库BEC商务英语分类
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