首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Conduct a large-scale survey on customer needs. B、Specify the objectives of the campaign in detail. C、Pre-test alternative ads
A、Conduct a large-scale survey on customer needs. B、Specify the objectives of the campaign in detail. C、Pre-test alternative ads
admin
2022-07-26
86
问题
Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products.
Although large companies could easily set up their own advertising departments, write their own advertisements and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations etc., in different parts of the country before a final choice is made prior to a national campaign.
12.What is probably the best form of advertising according to the speaker?
13.What does the speaker say is the purpose of many organizations using prestige advertising?
14.How do large companies generally handle their advertising?
15.What will advertizing agencies often do before a national campaign?
选项
A、Conduct a large-scale survey on customer needs.
B、Specify the objectives of the campaign in detail.
C、Pre-test alternative ads or commercials in certain regions.
D、Decide on what specific means of communication to employ.
答案
C
解析
本题问的是在进行全国性的宣传活动前,广告代理公司经常会做什么。文章最后提到,在最终的广告方案在全国范围内进行宣传之前,广告代理公司一般会创作备用广告方案,这些方案会在各地的报纸和电视台等上面预先进行商业广告测试。由此可知C项为正确答案。A项在原文中未提及,故排除;B项所涉及的对象是客户公司,而不是题目问的广告代理公司,故排除;D项与原文内容不符,原文中提到的是详细说明将会使用哪种媒体,而不是沟通方式,故排除。
转载请注明原文地址:https://kaotiyun.com/show/eSx7777K
0
大学英语六级
相关试题推荐
Directions:Forthispart,youareallowed30minutestowriteanessaycommentingonthetopicofwhetheradaptationshouldgo
中国中央电视台(ChinaCentralTelevision),简称为CCTV,1958年正式投入使用,是中国的官方电视媒体之一。它所有的节目都通过卫星播出,拥有中国境内最多的收视人群。CCTV除了有面向中国大陆播出的频道之外,还有通过各种语言向全球播
A、Anti-animal-abusedemonstrations.B、SurveyingtheAtlanticOceanfloor.C、Anti-nuclearcampaigns.D、Removingindustrialwaste.
A、Stopnegotiatingforthetimebeing.B、Calmdownandmakepeace.C、Reflectontheirrespectivemistakes.D、Improvetheirpromo
A、Theadspecificationshadnotbeengivenindetail.B、Thewoman’scompanymadelast-minutechanges.C、Thewoman’scompanyfail
A、Therearenotenoughefficientmanagers.B、Itlacksinguidelinesfornewemployees.C、Theconferencescheduleshouldchangei
A、Dopresent-daychildrenlearnlessthantheirforefathersinthegoodolddays?B、WhydoJapanesebusinessmensendtheirchild
A、Theyshouldseekhelpfrominternationalorganizations.B、Theyshouldn’tallowtheirownprofessionalstoworkabroad.C、They
A、Becausesuchadiagnosisneedsprofessionalknowledge.B、Becausesuchadiagnosisneedsmedicaldevices.C、Becausewecan’tca
A、Becausehewassued.B、Becausehegaveuphistrademarkrights.C、BecausehesoldthecompanytotheShanbyGroup.D、Becauseh
随机试题
晶体管放大器的输入电阻即为输出电阻,且等于晶体管的内阻。()
(2014年第77题)中指脓性指头炎如治疗不及时,最易发生的并发症是
患者,女性,47岁。左侧乳头反复溃疡结痂3年,伴有乳头瘙痒、灼烧感,查体乳房皮肤粗糙,无乳头溢液,未触及肿块,未触及肿大淋巴结。外用激素治疗无效。对治疗和预后都十分重要的体征是
关于恶性骨肿瘤的描述,正确的是
下列哪一情形构成无权代理?()
在总账系统中增加和删除会计科目时,不可以进行()的操作。
豆角:食物中毒:医生()
Thechildrenprefercampinginthemountains______anindooractivity.
某出版社的编辑小王手中有一篇有关财务软件应用的书稿“会计电算化节节高升.docx”,打开该文档,按下列要求帮助小王对书稿进行排版操作并按原文件名进行保存:在书稿的最前面插入目录,要求包含标题第1—3级及对应页号。目录、书稿的每一章均为独立的一节,每一节
Whatdidn’tthemanknowbeforehecomestobuythebook?
最新回复
(
0
)