首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You should spend about 20 minutes on Questions 1—13, which are based on Reading Passage 1 below. Case Study: Tourism New Zealand
You should spend about 20 minutes on Questions 1—13, which are based on Reading Passage 1 below. Case Study: Tourism New Zealand
admin
2018-07-28
14
问题
You should spend about 20 minutes on Questions 1—13, which are based on Reading Passage 1 below.
Case Study: Tourism New Zealand website
New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself - the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.
A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.
To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.
Later, a Travel Planner feature was added, which allowed visitors to click and ’bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ’Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.
The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.
The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ’one of the crowd’ and find activities that involve only a few people more special and meaningful.
It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere - the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.
Questions 1-7
Complete the table below.
Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 1-7 on your answer sheet.
选项
答案
season
解析
题目:会因……而改变。从属于路线信息,空白处词性为名词;文中提到不同的路线会因为不同季节而标注;题干depending on是原文according to的改写。因此答案为season。
转载请注明原文地址:https://kaotiyun.com/show/eZNO777K
本试题收录于:
雅思阅读题库雅思(IELTS)分类
0
雅思阅读
雅思(IELTS)
相关试题推荐
Britishpoliticalscientistsoncehaddifficultyunderstandinghowtheunbalancingeffectsofaffordinggreaterrepresentationt
Realbodyfluids,likethosebetweenourceils,areless______thanthemodelfluidsthattheresearchershaveusedsofar,andt
______bythesurrealityofhistoryandthechangesunleashedbythe60’s,manywritersinthaterabecame______,withdrawing,tu
Relativismamountstothedenialofanobjectiveworldaboutwhichtrueandfalsestatementscanbemade;thereisnoabs
Relativismamountstothedenialofanobjectiveworldaboutwhichtrueandfalsestatementscanbemade;thereisnoabs
Relativismamountstothedenialofanobjectiveworldaboutwhichtrueandfalsestatementscanbemade;thereisnoabs
Sendingarobotintospacetogatherinformationiscertainlyaviableoption,Linebutshouldberegardedonlyasthat--anopt
Althoughthescientist’srecommendationsmayhavebeen______,thestudentshadtroublefollowinghis______presentationandw
Directions:Eachofthefollowingreadingcomprehensionquestionsisbasedonthecontentofthefollowingpassage.Readthepas
DuringaEuropeanbroadcastin2002,televisionviewerswere(i)______byabordercollie’sabilitytocorrectlyretrievespecifi
随机试题
估计此时出血量为观察期间病人再次呕血1次,测血压85/70mmHg,心率110次/分,估计此时失血量为
下列有关急性胰腺炎的各项检查中,最早出现异常的是
甲、乙因离婚诉至法院,要求分割实为共同财产而以甲的名义对丙合伙企业的投资。诉讼中,甲、乙经协商,甲同意将其在丙合伙企业中的财产份额转让给乙。法院对此作出处理,下列哪些选项是正确的?(2010年卷三66题)
自动喷淋灭火系统中的水源控制阀安装应便于操作,且应有()。
木制品表面施涂涂料分为溶剂型混色涂料和清漆两大类,其质量等级可分为普通、中级、高级三类。施工验收规范对主要工序中涂料遍数均有相应要求,下列做法哪项有误?[1995年第112题][1998年第109题][2000年第112题]
下列关于审计风险的相关说法,错误的是()。
行政复议机关应当自受理申请之日起60日内作出(),但是法律规定的行政复议期限少于60日的除外。
目前我国城市居民供水常用的消毒方法是()。
阅读下面材料。回答124~126题。材料1:本世纪初开始。我国广大社会成员公共需求的全面、快速增长同公共产品的短缺、基本公共服务不到位的问题成为日益突出的阶段性矛盾。首先,是城乡基本公共服务的过大差距形成城乡协调发展的巨大压力。其次,地区间基本公
设二次型f(x1,x2,x3)=x12+x22+x32+2ax1x2+2ax1x3+2ax2x3经可逆性变换得g(y1,y2,y3)=y12+y22+4y32+2y1y2.求可逆矩阵P.
最新回复
(
0
)